For the first time, more than half of Americans age 65 and older are using the internet, reports Pew Research Center, which conducted a survey of more than 2,000 American seniors. The survey found that 53 percent of older Americans either browse the… more
Media and marketing minds blanketed Los Angeles this month for Social Media Week, a local iteration of a global event focusing on everything from social media ROI and geo-location technology to… more
Return on Engagement
From Banana Republic to Chiquita bananas, Mad Men to the Jersey Shore, customization queen Anita Windisman explains how brands are letting customers into their story.
To most marketers, Brazil may as well be on the moon. But the South American country is a hotbed for creative online engagement. Rio de Janeiro-based journalist Renata Acioli explains how Brazilian brands – from magazines and construction… more