With social travel sites like TripAdvisor – not to mention Facebook – surging in popularity, brand websites and even online travel agents are playing a diminished role in the booking cycle. Travel marketing expert Beth Freedman explains how… more
Digital tools have made travel cheaper and easier than ever, but for many customers, booking online requires a leap of faith. TNS Australia's Carolyn Childs warns brands and marketers that… more
Thanks to the Web, consumers are smarter, savvier and more empowered than ever. So companies need to work harder to prove their worth and earn customer loyalty. TNS Australia's Carolyn… more
Online travel agents like Expedia and Orbitz are drawing customers away from slickly branded airline, hotel and rental car websites. But does it really matter? Travel marketing expert Beth Freedman reminds brands that “a booking is a… more
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I think in the digital age, producers of content need to be everywhere the people are.
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Hello Brad, Thanks for sharing this awesome post with some effective web design and marketing ideas.
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