A founding father of online journalism, 15-year-old Slate.com now finds itself in a whole new world of aggregation, content farming and SEO. We spoke to Slate editor David Plotz about how the “Slate sensibility” has helped distinguish and extend… more
At Sparksheet we’re all about brands using new platforms to tell their stories. But are digital billboards too transient for real storytelling? We spoke to JWT Digital Creative Director Paul Banham about the rapidly changing world of digital… more
SXSW is a massive gathering of the world’s content creators, the folks who craft and market the media we consume on and offline each day. But with all this content, someone has to sort the wheat from the chaff. We spoke to The Guardian’s Ian… more
Whether you’re a major brand, an online marketer or a media outlet, telling stories is the heart and soul of what you do. Corporate technologist Gunther Sonnenfeld explains how businesses can use storytelling to curate relevant branded experiences… more
The ongoing shakeup in print media has changed the game for advertisers, journalists and consumers. We spoke to world-renowned media economist Robert G. Picard about branded content, online… more
Curating the web.
Learning happens whether we like it or not. But the medium isn’t the problem; the content is.
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Gillian Woodrooffe said:
Cool Sophie…as I probably won’t watch the game…I get to check out the ads anyway…:- D
Super Bowl Ad Roundup
Raghuvanshi Rakesh said:
Rationality plays a very important role case in point is look at Dabur in...
Beyond Boomtown: Second Tier Cities in Emerging Markets Raghuvanshi Rakesh said:
We said this 7 years back! Market is moving to the palms of the customers and how ! it’s going to...
Emerging Markets Leap into Mobile
Jason Fonceca said:
I know I’m late to the party, but I really really enjoyed this, Aliyah. Luxury Brands sometimes feel...
When Luxury Brands Go Digital
Michael said:
Thanks Amanda. We’re huge fans of Shirky… a key inspiration for our company.
It’s Time to Focus on Tools of CurationOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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