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Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

Television The Next Frontier of Social TV

The Next Frontier of Social TV

Social TV has become more than a buzzword, with ratings powerhouse Nielsen joining Twitter, Facebook and Shazam at the forefront of the second-screen revolution. Spafax’s Maura McWalters explores what this means for advertisers. more

PR The Power and Danger of Newsjacking

The Power and Danger of Newsjacking

Creating topical content might earn brands a quick fix of traffic and social media love, but Chamber of Commerce’s Brent Barnhart warns marketers that “newsjacking” can be risky business. more


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