As Hollywood blockbusters go the way of sequels and franchise films, studios are relying on the Academy Awards to drive sales and bring attention to less mainstream movies, reports Spafax’s Maura McWalters. more
With the 85th annual Academy Awards set for this Sunday, Spafax’s Maura McWalters reports on the fiercely competitive behind-the-scenes campaigns waged by the Hollywood studios vying for Oscar glory. more
That a mostly silent French film won the Oscar for best picture is reason enough to check out The Artist. But the film’s surprising success carries some important lessons for content creators of all stripes, reports business writer Amanda… more
News and insights from our team.
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