Brands tapping musicians for endorsements is nothing new, but in this post-record store era artists from Eminem to Bob Dylan are asking brands to help them release new music in unexpected ways. more
Aliens disguised as moustaches are turning humans into zombies! Got your attention? That’s the idea behind the upcoming social film series presented by Intel and Toshiba, and other brands want in. more
Sometimes good ideas come from unlikely places. Author and marketing consultant Andrew Davis explains what a ‘90s hip hop group can teach brands about the power of partnerships. more
Is the agency of the future being built right before our eyes? Brandscaping author Andrew Davis reports back from a global gathering of elite marketing minds. more
Creative consultant Ted Leonhardt tells the cautionary tale of two business partners who nearly tear their agency apart over a broken promise. more
What if your brand discovered the next big TV star or bestselling author? Drew Davis explains how marketers can turn budding talents into authentic brand advocates. more
Celebrity endorsements are high cost, high risk, and low on authenticity. It’s time to turn your most passionate customers into true brand ambassadors, writes content marketing thought leader Andrew Davis. more
Plenty of magazines are expanding beyond print content these days – and I’m not just talking about the web. New York Magazine is the latest in a slew of magazines that has taken its brand into uncharted territory. MediaPost reports that the… more
As Director of Global Brand Partnerships for Fairmont Hotels and Resorts, Alexandra Blum knows how to make a Transumer feel at home. We spoke to her about Fairmont’s fitness programs, local food philosophy and the joys of custom magazines. more
News and insights from our team.
If you’re going to do a corporate blog, the first question is, "Why?"
Kristina Halvorson
Questioning Content: Q&A with Kristina Halvorson
anna said:
Collaboration involves debate, yes, but people involved in collaboration should generally...
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Eric Troy said:
I think that the fact that an argument can be made in defense of...
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Fakharuddin said:
Hello Brad, Thanks for sharing this awesome post with some effective web design and marketing ideas.
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Gee said:
So true not all content is relevant for each website. Unnecessary information needs to be eliminated...
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Dara Lin said:
Many marketers usually thinks that public relations and content marketing are different....
Public Relations or Content Marketing? Wrong Question.Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2018 Spafax, a tenthavenue company
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