Music
Brands tapping musicians for endorsements is nothing new, but in this post-record store era artists from Eminem to Bob Dylan are asking brands to help them release new music in unexpected ways. more
Branded Entertainment
Aliens disguised as moustaches are turning humans into zombies! Got your attention? That’s the idea behind the upcoming social film series presented by Intel and Toshiba, and other brands want in. more
Partnerships
Sometimes good ideas come from unlikely places. Author and marketing consultant Andrew Davis explains what a ‘90s hip hop group can teach brands about the power of partnerships. more
Agency Culture
Is the agency of the future being built right before our eyes? Brandscaping author Andrew Davis reports back from a global gathering of elite marketing minds. more
Agency Culture
Creative consultant Ted Leonhardt tells the cautionary tale of two business partners who nearly tear their agency apart over a broken promise. more
Partnerships
What if your brand discovered the next big TV star or bestselling author? Drew Davis explains how marketers can turn budding talents into authentic brand advocates. more
Partnerships
Celebrity endorsements are high cost, high risk, and low on authenticity. It’s time to turn your most passionate customers into true brand ambassadors, writes content marketing thought leader Andrew Davis. more
The Sparkbeat
Plenty of magazines are expanding beyond print content these days – and I’m not just talking about the web. New York Magazine is the latest in a slew of magazines that has taken its brand into uncharted territory. MediaPost reports that the… more
Q&A
As Director of Global Brand Partnerships for Fairmont Hotels and Resorts, Alexandra Blum knows how to make a Transumer feel at home. We spoke to her about Fairmont’s fitness programs, local food philosophy and the joys of custom magazines. more