Brands can’t be everything to everyone – unless they put product design in the hands of the customers themselves. Customization queen Anita Windisman reports on the latest trends in mass customization and co-creation. more
We've asked some of Sparksheet's all-star contributors to reflect on @BrandsConf's theme, the humanization of brands. Award-winning digital marketer and bestselling author Mitch Joel tells… more
From Banana Republic to Chiquita bananas, Mad Men to the Jersey Shore, customization queen Anita Windisman explains how brands are letting customers into their story. more
Customization queen Anita Windisman describes a marketing strategy that has your customer’s name written all over it. Literally. more
Curating the web.
I think everything is a story – even a good product.
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fritz said:
The importance of a technical translation being accurate and efficient can indeed not be overstated. Especially in the ever...
Speaking the Language
Gillian Woodrooffe said:
Cool Sophie…as I probably won’t watch the game…I get to check out the ads anyway…:- D
Super Bowl Ad Roundup
Raghuvanshi Rakesh said:
Rationality plays a very important role case in point is look at Dabur in...
Beyond Boomtown: Second Tier Cities in Emerging Markets Raghuvanshi Rakesh said:
We said this 7 years back! Market is moving to the palms of the customers and how ! it’s going to...
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Jason Fonceca said:
I know I’m late to the party, but I really really enjoyed this, Aliyah. Luxury Brands sometimes feel...
When Luxury Brands Go DigitalOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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