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PR The Power and Danger of Newsjacking

The Power and Danger of Newsjacking

Creating topical content might earn brands a quick fix of traffic and social media love, but Chamber of Commerce’s Brent Barnhart warns marketers that “newsjacking” can be risky business. more

PR Newsjacking: How Brands Can Own the Story

Newsjacking: How Brands Can Own the Story

Journalists need original content and brands need attention. Marketing strategist David Meerman Scott explains the concept of “newsjacking” and why it’s a win-win – except when things go wrong. more

Branding David Meerman Scott: Who Controls Your Message?

David Meerman Scott: Who Controls Your Message?

Companies are terrified of “losing control” of their brand messaging. But they lost it a long time ago. And that’s a good thing. Because it means companies are now free to harness the power of the world to get their message out – meaning… more


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