How to Fill the Information Gap During a Crisis
When crisis hits, the public’s appetite for information is insatiable. Communications consultant Dorie Clark explains how brands can “feed the beast” without making things worse. more
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Topic: PR
Content Marketing and the Convergence of Paid, Earned and Owned Media
Content marketing isn’t just about marketing, it’s also an opportunity for a brand’s communications, marketing and PR teams to work together across silos. Cision’s Heidi Sullivan explains how it’s done. more
Newsjacking: How Brands Can Own the Story
Journalists need original content and brands need attention. Marketing strategist David Meerman Scott explains the concept of “newsjacking” and why it’s a win-win – except when things go wrong. more
From Spin to Win: Why PR Needs to Get Down to Business
How do PR professionals change their industry’s reputation from spin zone to profit centre? By breaking out of the media relations box and going back to business school, suggests CEO and author Gini Dietrich. more
PR’s Perception Problem: Redefining Public Relations
Like most industries, PR has been transformed by social media. But that doesn’t mean people’s perceptions of so-called “spin doctors” have changed too. Arment Dietrich CEO and
David Meerman Scott: Who Controls Your Message?
Companies are terrified of “losing control” of their brand messaging. But they lost it a long time ago. And that’s a good thing. Because it means companies are now free to harness the power of the world to get their message out – meaning… more
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Canadian Online Publishing Awards 2012
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Folio Awards 2011
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National Magazine Awards 2011
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Webby Awards 2011
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W3 Awards 2010
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@SpeakWithAdam said:RT @Sparksheet: RT @pallsin: “The echo chamber is the enemy of fresh ideas.”...
Five Journalism Habits Brands Should Avoid
@mudrock said:RT @Sparksheet: RT @earriagada: Five Journalism Habits Brands Should Avoid http://t.co/lKo69JePez...
Five Journalism Habits Brands Should Avoid
Thierry said:Brilliant insight Andrew. Rare to hear about hip-hop in the marketing world! I liked it so much I gave...
Marketing Lessons from the Wu-Tang Clan- Thierry said:
Brilliant insight Andrew. Rare to hear about hip-hop in the marketing world! I liked it so much I gave...
Marketing Lessons from the Wu-Tang Clan 
@Rhiroberts said:Newsroom bad habits to be avoided in the brave new world http://t.co/wIR3vHCGXf via @osder
Five Journalism Habits Brands Should Avoid