As Time Magazine’s Design Director, D.W. Pine has brought the 90-year-old news magazine into the iPad age. We spoke to him about the content/design connection and whether magazine covers really matter any more. more
Whether you’re a magazine editor or a content marketer, you’re probably managing more content with fewer resources than ever. Kapost CEO Toby Murdock suggests it’s time to invest in new, more efficient online newsrooms. more
The iPad was supposed to be the saviour of magazines, but so far, most magazine apps have been “same same, but digital.” Sparksheet Design Director Charles Lim argues it’s time for designers to shed their print shackles and think digital first. more
We talk a lot about magazines making the jump from print to digital here at Sparksheet, but a growing number of media brands are doing it the other way around. Marketing consultant and tech writer Paul Spicer reports on print’s new media… more
Custom magazines have been around for ages, but their role and relevance have been challenged by the fragmented new media landscape. We spoke to CBS Vice President of Communications Jeremy Murphy about Watch!, a branded magazine that puts content… more
Working “somewhere between book publishing and the Web,” Hugh McGuire is the man behind Iambik, "a new kind of audiobook company.” Launched in October, Iambik has already partnered with both up-and-coming indie… more
Foursquare 2.0 remembers the name of that restaurant, custom content takes direction from Hollywood, and the eBook market snowballs in this week's roundup of content, media and travel marketing links. more
As The New Yorker's first Web editor, Blake Eskin has led the iconic magazine brand into the digital age. We spoke about the challenges of maintaining editorial excellence - and earning ROI - with blogs, podcasts, social media...and the… more
From the iPad and Kindle to digital barcodes and iPhone apps, the magazine industry has seen a striking number of new developments in the last year. We talked to journalism professor and media critic Susan Currie Sivek about custom publishing,… more
The ongoing shakeup in print media has changed the game for advertisers, journalists and consumers. We spoke to world-renowned media economist Robert G. Picard about branded content, online… more
News and insights from our team.
Journalism designed solely around search engines is journalism that I’m not interested in, that most readers aren’t interested in.
David Plotz
Slate of Mind: Q&A with David Plotz
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Jill Mendez said:
I agree with what you written Shel!.. Those social media platform are...
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Pawan said:
These 6 second vine videos that you’ve embedded are really awesome. They give an easy idea of how...
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Mike Robinson said:
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@EveLovesLuxury said:
Marketing at Cannes: A Unique Challenge for Alcohol Brands |...
Brand Marketing at Cannes: A Unique Challenge for Alcohol Brands
@Sparksheet said:
How innovative alcohol brands like @moet and @GreyGoose turn Cannes into a...
Brand Marketing at Cannes: A Unique Challenge for Alcohol BrandsOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2013 Spafax, a tenthavenue company
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