Advertising
Programmatic and native are two advertising methods that ostensibly share very little in common, but as Neil Sharman observes, 2015 might just be the year they converge – and that's big news for publishers. more
Q&A
It’s never been easier to measure digital content. Deciding what metrics actually matter is another story. We speak to Tony Haile, CEO of Chartbeat to find out why publishers and advertisers should pay attention to time. more
What happens when the unconference goes corporate? We dropped in on the Mindshare Huddle in Toronto to find out. more
Advertising
Programmatic may be the sexy new buzzword of the advertising world, but Purch’s Mike Kisseberth cautions that more automation can lead to more clutter. And when it comes to paid media on the web, less is best. more