PR’s Perception Problem: Redefining Public Relations
Like most industries, PR has been transformed by social media. But that doesn’t mean people’s perceptions of so-called “spin doctors” have changed too. Arment Dietrich CEO and
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Topic: public relations
Beyond the Media: Q&A with Bob Garfield
Bob Garfield is a perfect fit for Sparksheet. For 25 years, he wrote Advertising Age’s AdReview column, where he surveyed the 30-second TV spot. He is the co-host of NPR’s On The Media, and his new book The Chaos… more
Chasing Kevin Smith: Q&A with Southwest Airlines’ Christi Day
With a groundbreaking blog and a sprawling social media footprint, Southwest Airlines is the flag carrier for online customer engagement. But a recent run-in with an outspoken celebrity passenger proved Twitter is a double-edged sword for brands. We… more
Engagement Checkup: Roger Smith Hotel
In this month’s engagement checkup, we look at how Roger Smith Hotel sprouted from an independent New York City boutique hotel into a social media Mecca. Turns out that in a wired world, real relationships… more
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Curating the web.
- Marketing Lessons From Marvel’s The Avengers
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Kristina Halvorson
Questioning Content: Q&A with Kristina Halvorson
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We’re an award-winning multiplatform magazine. We explore how brands are using different platforms to get relevant content to the right people wherever they may be.
About Sparksheet →Sparksheet Events
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Folio Awards 2011
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Canadian Online Publishing Awards 2011
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- Best Article or Series (Brand New Havana)
National Magazine Awards 2011
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Webby Awards 2011
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Canadian Online Publishing Awards 2010
- Best Overall Online-only Website
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Boomerang Awards 2010
- Best use of a blog
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Marketing in the Round: Weapons of Choice
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Marketing in the Round: Weapons of Choice