In a country where print is doing just fine, is there any need for newspapers to embrace social media? Valérie Bélair-Gagnon and Colin Agur report from one of India’s largest newsrooms. more
With more than 11 million members talking about 380 million books, Goodreads may just be the world’s largest book club. We spoke with Patrick Brown, the site’s community manager, about what it means to build a social community around a solo… more
The digital publishing industry made international headlines last April with an antitrust lawsuit involving Amazon, Apple and five major publishing houses. If digital publishing wasn’t considered a mature market then, it certainly is now. But… more
Since 2009, CEO Matt Goldberg has spearheaded Lonely Planet’s evolution from no-frills travel guide to multiplatform content brand. We spoke to him about how technology has made the planet a little less lonely for travellers. more
Combining the immediacy of social, the usability of digital and the intimacy of print, "Social Magazine" app Flipboard has reinvented the online reading experience for millions of users. We spoke to Flipboard Curator Mia Quagliarello about the… more
With events, social networking platforms and even a boutique agency under its belt, GOOD is much more than a magazine. We spoke to Executive Editor Ann Friedman about what it means to be a media brand “for people who give a damn.” more
In the words of New York Times media critic David Carr: “Why the crumbling book business is worthy of so much attention from Justice while Wall Street skates is a broader question we’ll leave for another day.” It’s the first part of that… more
A reporter walks into a marketing agency and a “branded journalist” is born. What once seemed like the set-up to a joke is just a reality of the new media age, explains content marketer Biserka Anderson. more
As Time Magazine’s Design Director, D.W. Pine has brought the 90-year-old news magazine into the iPad age. We spoke to him about the content/design connection and whether magazine covers really matter any more. more
Book publishers have been in the business of telling stories to readers for hundreds of years. It’s time to bring this expertise to the world of digital content, writes marketing consultant Nina Lassam. more
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Questioning Content: Q&A with Kristina Halvorson
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Jill Mendez said:
I agree with what you written Shel!.. Those social media platform are...
You Don’t Need a Facebook Strategy (You Need a Content Strategy)
Pawan said:
These 6 second vine videos that you’ve embedded are really awesome. They give an easy idea of how...
Vine: A Great Teaching Tool for Brands
Mike Robinson said:
Many of my clients have a blog because they’ve been told they should by their web design agency...
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@EveLovesLuxury said:
Marketing at Cannes: A Unique Challenge for Alcohol Brands |...
Brand Marketing at Cannes: A Unique Challenge for Alcohol Brands
@Sparksheet said:
How innovative alcohol brands like @moet and @GreyGoose turn Cannes into a...
Brand Marketing at Cannes: A Unique Challenge for Alcohol BrandsOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2013 Spafax, a tenthavenue company
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