‹ Back to Spafax Content Marketing

Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.

Pages

Content

Follow Us

Sparksheet Monthly

Subscribe to Sparksheet and receive our free e-newsletter on or near the first Tuesday of every month.

Sparksheet Monthly

Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

Publishing Rethinking the Online Newsroom

Rethinking the Online Newsroom

Whether you’re a magazine editor or a content marketer, you’re probably managing more content with fewer resources than ever. Kapost CEO Toby Murdock suggests it’s time to invest in new, more efficient online newsrooms. more

Web to Print From Web to Print to Everything

From Web to Print to Everything

We talk a lot about magazines making the jump from print to digital here at Sparksheet, but a growing number of media brands are doing it the other way around. Marketing consultant and tech writer Paul Spicer reports on print’s new media… more

Q&A Slate of Mind: Q&A with David Plotz

Slate of Mind: Q&A with David Plotz

A founding father of online journalism, 15-year-old Slate.com now finds itself in a whole new world of aggregation, content farming and SEO. We spoke to Slate editor David Plotz about how the “Slate sensibility” has helped distinguish and extend… more

This is The Content Revolution

This is The Content Revolution

Custom publishing is recast as “content marketing.” Editorial directors are reborn as “content directors.” Spafax’s Arjun Basu explains why this is all more than just semantics: It’s part of the “Content Revolution.” more

Q&A Content to Curl Up With: Q&A with CBS’ Jeremy Murphy

Content to Curl Up With: Q&A with CBS’ Jeremy Murphy

Custom magazines have been around for ages, but their role and relevance have been challenged by the fragmented new media landscape. We spoke to CBS Vice President of Communications Jeremy Murphy about Watch!, a branded magazine that puts content… more

Publishing A Newspaper for the iPad Age: The Daily Reviewed

A Newspaper for the iPad Age: The Daily Reviewed

Is Rupert Murdoch’s new “iPad newspaper” traditional media’s saving grace, or a last-ditch effort to monetize online content the old-fashioned way? Spafax USA’s Jose Lizarraga reviews The Daily and finds lots to like in a heavily curated… more

Page 4 of 6<<...23456

Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2018 Spafax, a tenthavenue company

Back to the top ↑