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Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

Q&A Speaking through the Web: Q&A with Roger Ebert – Part I

Speaking through the Web: Q&A with Roger Ebert – Part I

Legendary film critic Roger Ebert can’t speak anymore, but that’s turned his Internet presence into a powerful echo. So it’s hardly surprising that he was named “Person of the Year” at this week’s Webby Awards. In Part I of an exclusive… more

Publishing What is a Magazine?

What is a Magazine?

There’s been a lot of talk on Sparksheet about what it means to be a magazine in the digital age. Are magazines brands, virtual communities, leisure items or just collections of words and pictures on glossy paper? Tell us what you think. more

Publishing Speaking the Language

Speaking the Language

Reader engagement starts with relevant content. And if your reader smells a translation, then you’ve lost that person, maybe forever. A good translation goes beyond just getting the words right – it is a text adapted to the readers’ cultural… more

Publishing We Are All Publishers

We Are All Publishers

Rebecca Lieb, CEO of eConsultancy and former editor of ClickZ states the issue well: “The advertising of tomorrow is all about content.” Think about that for a second. For a brand to be heard, it has to be a part of a conversation with customers.… more

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Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2018 Spafax, a tenthavenue company

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