The Sparksheet team was in Toronto last week for Dx3 Canada, a first-annual trade show and conference for digital marketers, advertisers and retailers. Our editor Dan Levy shares some key takeaways. more
When U2’s Bono and his wife launched Edun in 2005, they hoped the clothing brand would be a Made-in-Africa affair. Turns out the business of “sustainable luxury” is more challenging than they expected, as fashion writer Aliyah Shamsher reports.… more
From in-store screens and 3-D billboards to interactive public service campaigns, brands are using new storytelling platforms to connect with people wherever they go. Here's what you need to know about the rapidly changing world of… more
Thanks to the Web, consumers are smarter, savvier and more empowered than ever. So companies need to work harder to prove their worth and earn customer loyalty. TNS Australia's Carolyn… more
The leading lady of luxury travel writing, Mary Gostelow spends roughly 300 days a year away from home – and she's never missed a flight. We spoke to her about brand loyalty, the meaning of service, and the ups and downs of living the
In the age of carry-on quotas and baggage fees, how are we supposed to bring that fat novel or new suit around the world with us? Smart travellers are forging their own paths and perceptive retail brands are starting to notice, says marketing… more
Officially, the way for brands to earn the spotlight at the upcoming 2010 Olympic Winter Games is sponsorship. But some brands are finding creative ways to position themselves near the aura of the rings. Local Sparksheet columnist Charlene Rooke… more
Customization queen Anita Windisman describes a marketing strategy that has your customer’s name written all over it. Literally. more
Curating the web.
Learning happens whether we like it or not. But the medium isn’t the problem; the content is.
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Gillian Woodrooffe said:
Cool Sophie…as I probably won’t watch the game…I get to check out the ads anyway…:- D
Super Bowl Ad Roundup
Raghuvanshi Rakesh said:
Rationality plays a very important role case in point is look at Dabur in...
Beyond Boomtown: Second Tier Cities in Emerging Markets Raghuvanshi Rakesh said:
We said this 7 years back! Market is moving to the palms of the customers and how ! it’s going to...
Emerging Markets Leap into Mobile
Jason Fonceca said:
I know I’m late to the party, but I really really enjoyed this, Aliyah. Luxury Brands sometimes feel...
When Luxury Brands Go Digital
Michael said:
Thanks Amanda. We’re huge fans of Shirky… a key inspiration for our company.
It’s Time to Focus on Tools of CurationOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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