Five Lessons From SXSW 2012
Marketing, retail, entrepreneurship. Journalism, coding, design. This year’s SXSW Interactive had something for everyone who works with digital media. Here’s what we brought back from Austin. more
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Topic: retail
Digital De-Siloed: Five Lessons from Dx3 Canada 2012
The Sparksheet team was in Toronto last week for Dx3 Canada, a first-annual trade show and conference for digital marketers, advertisers and retailers. Our editor Dan Levy shares some key takeaways. more
The Business of Sustainable Luxury
When U2’s Bono and his wife launched Edun in 2005, they hoped the clothing brand would be a Made-in-Africa affair. Turns out the business of “sustainable luxury” is more challenging than they expected, as fashion writer Aliyah Shamsher reports.… more
Digital Signage and Branded Stories
From in-store screens and 3-D billboards to interactive public service campaigns, brands are using new storytelling platforms to connect with people wherever they go. Here's what you need to know about the rapidly changing world of… more
Keeping up with the Prosumer
Thanks to the Web, consumers are smarter, savvier and more empowered than ever. So companies need to work harder to prove their worth and earn customer loyalty. TNS Australia's Carolyn… more
Luxury in the Details: Q&A with Mary Gostelow
The leading lady of luxury travel writing, Mary Gostelow spends roughly 300 days a year away from home – and she's never missed a flight. We spoke to her about brand loyalty, the meaning of service, and the ups and downs of living the
Shoppers Without Borders: Retail Trends in Travel
In the age of carry-on quotas and baggage fees, how are we supposed to bring that fat novel or new suit around the world with us? Smart travellers are forging their own paths and perceptive retail brands are starting to notice, says marketing… more
Brand Olympics: The Best Marketing Campaigns of the 2010 Vancouver Winter Games
Officially, the way for brands to earn the spotlight at the upcoming 2010 Olympic Winter Games is sponsorship. But some brands are finding creative ways to position themselves near the aura of the rings. Local Sparksheet columnist Charlene Rooke… more
Let’s Get Personal: Mass Customization in Travel Marketing
Customization queen Anita Windisman describes a marketing strategy that has your customer’s name written all over it. Literally. more
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Marketing in the Round: Weapons of Choice
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Marketing in the Round: Weapons of Choice
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Marketing in the Round: Weapons of Choice