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Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

Five Lessons From SXSW 2012

Five Lessons From SXSW 2012

Marketing, retail, entrepreneurship. Journalism, coding, design. This year’s SXSW Interactive had something for everyone who works with digital media. Here’s what we brought back from Austin. more

Luxury Brands The Business of Sustainable Luxury

The Business of Sustainable Luxury

When U2’s Bono and his wife launched Edun in 2005, they hoped the clothing brand would be a Made-in-Africa affair. Turns out the business of “sustainable luxury” is more challenging than they expected, as fashion writer Aliyah Shamsher reports.… more

Digital Signage and Branded Stories

Digital Signage and Branded Stories

From in-store screens and 3-D billboards to interactive public service campaigns, brands are using new storytelling platforms to connect with people wherever they go. Here's what you need to know about the rapidly changing world of… more

Q&A Luxury in the Details: Q&A with Mary Gostelow

Luxury in the Details: Q&A with Mary Gostelow

The leading lady of luxury travel writing, Mary Gostelow spends roughly 300 days a year away from home – and she's never missed a flight. We spoke to her about brand loyalty, the meaning of service, and the ups and downs of living the more

Travel Shoppers Without Borders: Retail Trends in Travel

Shoppers Without Borders: Retail Trends in Travel

In the age of carry-on quotas and baggage fees, how are we supposed to bring that fat novel or new suit around the world with us? Smart travellers are forging their own paths and perceptive retail brands are starting to notice, says marketing… more

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