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Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

Online Diversity Social Media’s Diversity Problem

Social Media’s Diversity Problem

If you’ve been to a social media event lately, you may have noticed that the vast majority of participants look a lot like, well, each other. Marketing strategist Tracy Bains explores the controversial issue of online diversity – and her findings… more

Brand On the Run (or Why You Can’t Hide Online)

Brand On the Run (or Why You Can’t Hide Online)

When Wired magazine reporter Evan Ratliff tried to “vanish” last summer, he discovered that slipping off the grid is easier said than done in our connected age. Sparksheet correspondent Jacinthe Dupuis suggests brands take note when faced with… more

Cause Marketing in the Digital Age

Cause Marketing in the Digital Age

Brand meets cause. Brand markets cause. Brand and cause grow old and rich together. Simple, right? In our latest Engagement Checkup, we look at how cause marketing has become much more complicated in the age of social media. more

Branded Entertainment vs. Viral Videos

Branded Entertainment vs. Viral Videos

Every brand wants its content to go viral, but that’s like winning the lottery in the crowded online media world. Online video expert Alex Rowland explains how brands can find the sweet spot between viral video and branded entertainment – and why… more

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What is Sparksheet?

What is Sparksheet?

We’re an award-winning multiplatform magazine. We explore how brands are using different platforms to get relevant content to the right people wherever they may be.

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