Brands can’t be everything to everyone – unless they put product design in the hands of the customers themselves. Customization queen Anita Windisman reports on the latest trends in mass customization and co-creation. more
In his latest column on “The Business of Storytelling,” corporate technologist Gunther Sonnenfeld explains how brands like Audi, Kraft and Red Bull are using stories to curate meaningful experiences for people. more
Calling himself the Marketoonist, Tom Fishburne creates whimsical custom cartoon campaigns for brands like Kronos, Unilever and the Wall Street Journal. We spoke to him about brand storytelling, agency culture… more
The jury's still out on whether content wants to be free, but who would argue with a free iPad or airline ticket? Digital marketer and Free Stuff Everyday Guide… more
If you’ve been to a social media event lately, you may have noticed that the vast majority of participants look a lot like, well, each other. Marketing strategist Tracy Bains explores the controversial issue of online diversity – and her findings… more
When Wired magazine reporter Evan Ratliff tried to “vanish” last summer, he discovered that slipping off the grid is easier said than done in our connected age. Sparksheet correspondent Jacinthe Dupuis suggests brands take note when faced with… more
Brand meets cause. Brand markets cause. Brand and cause grow old and rich together. Simple, right? In our latest Engagement Checkup, we look at how cause marketing has become much more complicated in the age of social media. more
Whether you’re a major brand, a marketer or a media outlet, telling stories is the heart and soul of what you do. In his second column on “the business of storytelling,” Gunther Sonnenfeld explains how Coke embraced the universal theme of… more
Every brand wants its content to go viral, but that’s like winning the lottery in the crowded online media world. Online video expert Alex Rowland explains how brands can find the sweet spot between viral video and branded entertainment – and why… more
We’re en route to Austin for South by Southwest, the biggest interactive media gathering of the year. We’ll be posting event insights throughout the week and hanging out with our friends from
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@spundge said:
RT @Sparksheet: We’re live-curating content from the commerce and creativity conference, #C2MTL...
C2-MTL 2013 Live Feed
tushnaa said:
Journalism also needs to be in a correct and ethical way. The article is very well written and...
Five Journalism Habits Brands Should Avoid
@Sparksheet said:
John Mackey references Dan Pink – here’s our Q&A with him from earlier...
In Defense of Sales: Q&A With Daniel H. Pink
@rontite said:
Great interview with @danielpink and even features a trailer for his new book. Looking fwd to...
In Defense of Sales: Q&A With Daniel H. Pink
@michaelassad said:
RT @TPLDrew: In Defense of Sales: Q&A With Daniel H. Pink http://t.co/NXu8HsI1kC...
In Defense of Sales: Q&A With Daniel H. PinkOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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