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Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.

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Sparksheet Monthly

Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

This is The Content Revolution

This is The Content Revolution

Custom publishing is recast as “content marketing.” Editorial directors are reborn as “content directors.” Spafax’s Arjun Basu explains why this is all more than just semantics: It’s part of the “Content Revolution.” more

The Business of Storytelling

The Business of Storytelling

Whether you’re a major brand, an online marketer or a media outlet, telling stories is the heart and soul of what you do. Corporate technologist Gunther Sonnenfeld explains how businesses can use storytelling to curate relevant branded experiences… more

Digital Signage and Branded Stories

Digital Signage and Branded Stories

From in-store screens and 3-D billboards to interactive public service campaigns, brands are using new storytelling platforms to connect with people wherever they go. Here's what you need to know about the rapidly changing world of… more

The Bottom Line of Human Business

The Bottom Line of Human Business

We’ve asked some of Sparksheet’s all-star contributors and friends to reflect on @BrandsConf's theme, the humanization of brands. Bestselling author and business blogger Chris Brogan points out that for smart brands, being human and making money… more

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Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2018 Spafax, a tenthavenue company

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