To most marketers, thought leadership and sales exist on opposite ends of the agency spectrum. But creating thought leading content has more to do with the bottom line than you think, argues communications consultant Craig Badings. more
For most travellers these days, the journey experience starts online. That means travel brands need a website that speaks to and serves the consumer in transit. Online travel expert Andy Hayes… more
If you follow these 10 Ancillary Revenue Rules for Every Airline, getting more money out of passengers through media starts to look easy. It’s not, of course, but with the proper partner, airlines can realize true ROI on their in-flight media… more
Curating the web.
Betting on a video going viral is a great way to set up your campaign for disappointment.
Alex Rowland
Branded Entertainment vs. Viral Videos
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Eve Thomas said:
I just had to check in and point out the most amazing recent example: An entire episode of...
Instant Classic: The Rise of Nostalgia Branding
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Dan: Thank you for everything, we really appreciate the help and getting the word out...
Marketing in the Round: Weapons of Choice
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I really believe social will be used by all of us to communicate. That’s why it drives...
Marketing in the Round: Weapons of Choice
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“Most marketers are specialists so when it’s time to think about strategy, we tend to...
Marketing in the Round: Weapons of Choice Gini Dietrich said:
Thanks so much for giving us space, Dan! It’s always a pleasure working with you!
Marketing in the Round: Weapons of ChoiceOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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