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Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

Book Excerpt Welcome to the Connection Economy

Welcome to the Connection Economy

In his latest book, The Icarus Deception, marketing guru Seth Godin makes the case for approaching work as art. In this excerpt, he explains how we’re living in an economy that rewards achievement and connection instead of compliance. more

Education What Can Brands Teach Us?

What Can Brands Teach Us?

What divides the average worker from the innovative linchpin? A lot of the time it’s the opportunity and passion to keep learning. Product marketer Ramon Pedrillo Bez argues it’s time for brands to become our favourite teachers. more

Advertising Advertising On Demand

Advertising On Demand

On-demand entertainment – from TiVo to Hulu, to inflight AVOD systems – has transformed the way viewers engage with content and advertising. But traditional TV advertisers haven't been able to leverage this new technology to target their ads.… more


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