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Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

  Web Design: Where UX and Marketing Meet

Web Design: Where UX and Marketing Meet

With the scoop on Google's new mobile-friendly search algorithm, the importance of sticky navigation and more, Straight North marketing director Brad Shorr knows what your company needs to craft a website user experience that's a match for its brand.… more

Email Is Mobile All About Email?

Is Mobile All About Email?

When marketers talk about mobile it’s usually a conversation about apps, social media or responsive design. But SEO expert Michael Truby argues that mobile’s secret weapon is good old-fashioned mail. more

The Sparkbeat Bye Bye BlackBerry?

Bye Bye BlackBerry?

Last week’s BlackBerry outage angered millions of the smartphone’s users when BlackBerry owners from across Asia, Europe, Africa and North America were deprived of email and chat messaging services for days. Even those who don’t own a… more

Online Diversity Multicultural Mobile Marketing

Multicultural Mobile Marketing

The smartphone has officially gone mainstream, but its most enthusiastic adopters are not who you think they are. Marketing strategist Tracy Bains explores how brands are using mobile to reach America’s tech-savvy ethnic minorities. more

Emerging Markets Leap into Mobile

Emerging Markets Leap into Mobile

The world’s emerging markets are embracing mobile technology at incredible rates, but each in its own culturally nuanced way. In her latest column, TNS Australia’s Carolyn Childs advises travel brands to understand local differences before taking… more

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Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2018 Spafax, a tenthavenue company

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