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Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.

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Sparksheet Monthly

Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

Spinning Straw Into Gold

Spinning Straw Into Gold

The numbers are in on social media, and it's not looking like.. anything? As brands continue to pour more of their marketing budgets into the murky waters of social - and with ROI remaining elusive - we have to ask: Does social media marketing… more

Book Excerpt The Power of Platform

The Power of Platform

In their new book The Impact Equation, bestselling authors Chris Brogan and Julien Smith explain how brands and people can get heard above the noise. It all starts with building your own platform, according to this excerpt. more

Books The Power of Gifts

The Power of Gifts

In his new book, Social Marketology, author and web entrepreneur Ric Dragon deploys history, social theory and case studies to convince brands they need to take social media seriously. In this excerpt, Dragon unwraps the power of gifting. more

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Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2017 Spafax, a tenthavenue company

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