Journalism
Content marketers can learn a lot from newsrooms. But journalists have some very bad habits that brands should be careful not to emulate, writes Spundge content director and media critic Craig Silverman. more
PR
When crisis hits, the public’s appetite for information is insatiable. Communications consultant Dorie Clark explains how brands can “feed the beast” without making things worse. more
Social Media
Internet memes may be silly, but smart brands are learning how to piggyback on their viral success. Dx3’s Jordan Markowski breaks down the art and science of “memevertising.” more
In a country where print is doing just fine, is there any need for newspapers to embrace social media? Valérie Bélair-Gagnon and Colin Agur report from one of India’s largest newsrooms. more
Email
Instagram and Pinterest may be the media darlings of the moment, but in an increasingly noisy world, the best way to get noticed may be to buck fashion entirely, writes communications expert Dorie Clark. more
The Sparkbeat
More than a hundred million American sports fans will be glued to their TVs this Sunday for Super Bowl XLVII. The rest of the world will be paying attention to the ads. And for good reason: This year could turn out to be the high-water mark for… more
Human Business
Celebrity endorsements are high cost, high risk, and low on authenticity. It’s time to turn your most passionate customers into true brand ambassadors, writes content marketing thought leader Andrew Davis. more
Q&A
With more than 11 million members talking about 380 million books, Goodreads may just be the world’s largest book club. We spoke with Patrick Brown, the site’s community manager, about what it means to build a social community around a solo… more
Social Media
What do you get when you cross social media with SEO? A little social network called Google+. Now go tell your C-suite, urges ContactPoint’s Jason Wells. more
Books
In his new book, Social Marketology, author and web entrepreneur Ric Dragon deploys history, social theory and case studies to convince brands they need to take social media seriously. In this excerpt, Dragon unwraps the power of gifting. more