Content marketers can learn a lot from newsrooms. But journalists have some very bad habits that brands should be careful not to emulate, writes Spundge content director and media critic Craig Silverman. more
When crisis hits, the public’s appetite for information is insatiable. Communications consultant Dorie Clark explains how brands can “feed the beast” without making things worse. more
Internet memes may be silly, but smart brands are learning how to piggyback on their viral success. Dx3’s Jordan Markowski breaks down the art and science of “memevertising.” more
In a country where print is doing just fine, is there any need for newspapers to embrace social media? Valérie Bélair-Gagnon and Colin Agur report from one of India’s largest newsrooms. more
Instagram and Pinterest may be the media darlings of the moment, but in an increasingly noisy world, the best way to get noticed may be to buck fashion entirely, writes communications expert Dorie Clark. more
More than a hundred million American sports fans will be glued to their TVs this Sunday for Super Bowl XLVII. The rest of the world will be paying attention to the ads. And for good reason: This year could turn out to be the high-water mark for… more
Celebrity endorsements are high cost, high risk, and low on authenticity. It’s time to turn your most passionate customers into true brand ambassadors, writes content marketing thought leader Andrew Davis. more
With more than 11 million members talking about 380 million books, Goodreads may just be the world’s largest book club. We spoke with Patrick Brown, the site’s community manager, about what it means to build a social community around a solo… more
What do you get when you cross social media with SEO? A little social network called Google+. Now go tell your C-suite, urges ContactPoint’s Jason Wells. more
In his new book, Social Marketology, author and web entrepreneur Ric Dragon deploys history, social theory and case studies to convince brands they need to take social media seriously. In this excerpt, Dragon unwraps the power of gifting. more
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@SpeakWithAdam said:
RT @Sparksheet: RT @pallsin: “The echo chamber is the enemy of fresh ideas.”...
Five Journalism Habits Brands Should Avoid
@mudrock said:
RT @Sparksheet: RT @earriagada: Five Journalism Habits Brands Should Avoid http://t.co/lKo69JePez...
Five Journalism Habits Brands Should Avoid
Thierry said:
Brilliant insight Andrew. Rare to hear about hip-hop in the marketing world! I liked it so much I gave...
Marketing Lessons from the Wu-Tang Clan Thierry said:
Brilliant insight Andrew. Rare to hear about hip-hop in the marketing world! I liked it so much I gave...
Marketing Lessons from the Wu-Tang Clan
@Rhiroberts said:
Newsroom bad habits to be avoided in the brave new world http://t.co/wIR3vHCGXf via @osder
Five Journalism Habits Brands Should AvoidOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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