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Articles tagged as: social media

Entertainment

Transmedia, Brazil: Q&A with Maurício Mota

2010/08/23 | By Renata Acioli | Responses (27)

In our latest foray into Brazil’s burgeoning media culture, Rio-based journalist Renata Acioli speaks to Maurício Mota, founder and chief storytelling officer of the Alchemists, Brazil’s first transmedia production company.

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Best of the Web

Happy Social Media Day: Best of the Web – Vol. 6

2010/07/02 | By Joey Tanny | Responses (6)

WordPress hits a milestone, Heathrow rebrands, and Google looks at pay-per-view content in this week’s roundup of content, media and travel marketing links. Here’s what you need to read…

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Entertainment, Publishing

Brazilian Brands Love the Web

2010/06/23 | By Renata Acioli | Responses (69)

To most marketers, Brazil may as well be on the moon. But the South American country is a hotbed for creative online engagement. Rio de Janeiro-based journalist Renata Acioli explains how Brazilian brands – from magazines and construction companies, to the local Pizza Hut – are using digital technology to earn some ROI.

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Publishing, Q&A, Return on Engagement

Beyond the Media: Q&A with Bob Garfield

2010/06/21 | By Dan Levy | Responses (28)

Bob Garfield is a perfect fit for Sparksheet. For 25 years, he wrote Advertising Age’s AdReview column, where he surveyed the 30-second TV spot. He is the co-host of NPR’s On The Media, and his new book The Chaos Scenario explores how brands can survive the new media “apocalypse.” We asked him to take on the media and marketing worlds.

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Best of the Web

Flying High Into South Africa: Best of the Web – Vol. 5

2010/06/18 | By Joey Tanny | Responses (1)

This week we saw some interesting content strategy ideas, cutting edge print 2.0, good (and bad) news out of the airline industry and who can forget the World Cup. Here’s what you need to read…

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Return on Engagement

Sparksheet has an iPhone App

2010/03/29 | By Dan Levy | Responses (7)

Ever wish you could just carry around good ideas about travel, media and marketing in your pocket? Well, now you can with the brand new, 100% free Sparksheet iPhone application!

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Publishing, Q&A

The Future of Magazines is Here: Q&A with Susan Currie Sivek

2010/03/25 | By Dan Levy | Responses (13)

From the iPad and Kindle to digital barcodes and iPhone apps, the magazine industry has seen a striking number of new developments in the last year. We talked to journalism professor and media critic Susan Currie Sivek about custom publishing, revenue streams, and the “fluid” nature of magazines.

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