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Marketing Marketing International: Holiday Edition

Marketing International: Holiday Edition

International campaigns are tricky, especially during the holidays when brands incorporate local traditions into their campaigns. Marketer Chandal Nolasco da Silva gives a rundown of three brands seasoned in crafting multicultural appeal. more

Marketing Sparksheet’s 2014 Trend Watch

Sparksheet’s 2014 Trend Watch

Nobody likes to make predictions but everyone likes to be prepared. Digital expert Uslan Cevet gives the rundown on four content, media and marketing ideas worth planning for in 2014. more

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