Psychology professor, business consultant and best-selling author Robert Cialdini is the world’s leading expert on influence. He explained to us how marketers can apply his signature “six principles of… more
Welcome to our biweekly engagement checkup, where we examine how brands are using social media to connect with customers—and how customers are responding. In this first edition we round up our favourite airline tweets of the week. more
Andrew Davis from Tippingpoint Labs explains what the late media guru can teach us about social media marketing. more
The ongoing shakeup in print media has changed the game for advertisers, journalists and consumers. We spoke to world-renowned media economist Robert G. Picard about branded content, online… more
The uncertain fate of inflight magazines. The holy grail of mile-high broadband. We spoke to Emirates’ Patrick Brannelly about the future of inflight communications and entertainment. more
From the folks who brought you the definitive list of tweeting airlines, here's our roundup of airlines using Facebook. The flight industry is all over the social network,… more
Companies are terrified of “losing control” of their brand messaging. But they lost it a long time ago. And that’s a good thing. Because it means companies are now free to harness the power of the world to get their message out – meaning… more
Travel is all about creating links – both real and virtual. So it's no surprise that social media and travel go so well together. From staying connected to making connections, travel will never be the same. more
Mitch Joel is one of the world’s leading thinkers on marketing in the digital space. We spoke to him about what “media” means in today’s 24/7 world and what it might look like in the future in print, digital and, of course, advertising. more
The airline industry has taken flight on Twitter. Like many companies, airlines are using the micro-blogging service to chat with customers, connect with peers and spread industry gossip. Here’s our short list of the most enthusiastic Twitter users… more
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Eve Thomas said:
I just had to check in and point out the most amazing recent example: An entire episode of...
Instant Classic: The Rise of Nostalgia Branding
Geoff Livingston said:
Dan: Thank you for everything, we really appreciate the help and getting the word out...
Marketing in the Round: Weapons of Choice
Gini Dietrich said:
I really believe social will be used by all of us to communicate. That’s why it drives...
Marketing in the Round: Weapons of Choice
Amy Kohn said:
“Most marketers are specialists so when it’s time to think about strategy, we tend to...
Marketing in the Round: Weapons of Choice Gini Dietrich said:
Thanks so much for giving us space, Dan! It’s always a pleasure working with you!
Marketing in the Round: Weapons of ChoiceOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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