For the past six decades Playboy magazine has set the benchmark for men’s entertainment and lifestyle content, but is there room for the bunny in the digital age? We spoke to Playboy’s social media director
The international content community will converge in Cleveland next month for the three-day Content Marketing World event. Joe Pulizzi, the man behind the movement, explains why this marks a turning… more
Groupon brought the “daily deal” into the digital age. But is the brand’s golden veneer starting to fade? In our latest Engagement Checkup, we offer a thorough examination of Groupon’s complicated relationship with retailers and shoppers. more
Earlier this year, Sparksheet columnist Alex Rowland from Alphabird schooled our readers on the differences between branded entertainment and viral videos. Every brand wants its content to go viral, but in the end it comes down to what Alex calls… more
In his last three columns, Gunther Sonnenfeld explored how brands are “co-creating” meaningful experiences with people. This time he explains the connection between branded experiences and brand advocacy. more
Everyone’s still talking about Google+ but hardly anybody seems to be giving Google’s new social network an A+. Plenty of techies are praising Google+’s clean design and privacy features, but others are decidedly less impressed. Of course, with… more
As host of Dateline NBC and co-host of the TODAY Show, Ann Curry is one of America’s most influential journalists. But it’s her 1 million-plus Twitter followers who truly propelled her into brand status. We caught up with the star reporter at the… more
As Brazil’s “digital middle class” emerges, brands are scrambling to show these potential new customers they understand their needs, and can fulfill them too. Brazilian journalist Jamille Barreto reports. more
Corn farmers and TV anchors. Global CEOs and local graffiti artists. Pretty much everyone was in New York City last week for the eclectic social media event known as 140conf. And as the conference’s official content partner, Sparksheet was on hand… more
Co-founded by comedian Will Ferrell in 2007, online video platform Funny or Die has become a “creative sandbox” for celebrity spoofs, user-generated content, and branded entertainment. We chatted with the… more
Curating the web.
Humans are mobile animals. We were not built only to sit at desks and type on machines...we were built to walk and talk.
We’re an award-winning multiplatform magazine. We explore how brands are using different platforms to get relevant content to the right people wherever they may be.
About Sparksheet →
We turn events into content. From speaker interviews and think pieces, to live-tweeting and post-event roundups, we’ve got conferences covered before, during, and after the event.
Sparksheet Events →
We have our own YouTube channel. Check out our candid backstage video interviews with some of the world’s most influential marketers, journalists, authors and CEOs.
SparksheetTV →Awards we’ve won
fritz said:
The importance of a technical translation being accurate and efficient can indeed not be overstated. Especially in the ever...
Speaking the Language
Gillian Woodrooffe said:
Cool Sophie…as I probably won’t watch the game…I get to check out the ads anyway…:- D
Super Bowl Ad Roundup
Raghuvanshi Rakesh said:
Rationality plays a very important role case in point is look at Dabur in...
Beyond Boomtown: Second Tier Cities in Emerging Markets Raghuvanshi Rakesh said:
We said this 7 years back! Market is moving to the palms of the customers and how ! it’s going to...
Emerging Markets Leap into Mobile
Jason Fonceca said:
I know I’m late to the party, but I really really enjoyed this, Aliyah. Luxury Brands sometimes feel...
When Luxury Brands Go DigitalOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
Back to the top ↑
