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Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

Q&A Reading Social: Q&A With Goodreads’ Patrick Brown

Reading Social: Q&A With Goodreads’ Patrick Brown

With more than 11 million members talking about 380 million books, Goodreads may just be the world’s largest book club. We spoke with Patrick Brown, the site’s community manager, about what it means to build a social community around a solo… more

Books The Power of Gifts

The Power of Gifts

In his new book, Social Marketology, author and web entrepreneur Ric Dragon deploys history, social theory and case studies to convince brands they need to take social media seriously. In this excerpt, Dragon unwraps the power of gifting. more

Q&A Olympic Flag Carrier: Q&A with British Airways

Olympic Flag Carrier: Q&A with British Airways

British Airways has been involved with the Olympics Games since 1948 – the last time London hosted the Games. We spoke to Luisa Fernandez, the airline’s global sponsorship manager, about carrying the flag in 2012. more

Education What Can Brands Teach Us?

What Can Brands Teach Us?

What divides the average worker from the innovative linchpin? A lot of the time it’s the opportunity and passion to keep learning. Product marketer Ramon Pedrillo Bez argues it’s time for brands to become our favourite teachers. more

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Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2018 Spafax, a tenthavenue company

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