If you were to put a face to LinkedIn a couple of months ago, you would most likely picture a white collar, middle-aged man wearing glasses and a black suit. On the other hand, the face of a social media site like Facebook or Twitter would probably… more
If you’ve been to a social media event lately, you may have noticed that the vast majority of participants look a lot like, well, each other. Marketing strategist Tracy Bains explores the controversial issue of online diversity – and her findings… more
When Wired magazine reporter Evan Ratliff tried to “vanish” last summer, he discovered that slipping off the grid is easier said than done in our connected age. Sparksheet correspondent Jacinthe Dupuis suggests brands take note when faced with… more
Groupon gets picked on, YouTube gets original and Warren Buffett sounds the alarm bells in this week's roundup of content, media and marketing stories. more
Corporate blogs were all the rage a few years ago but they seem to have been overshadowed by sexier social media platforms like Twitter. In this month’s Engagement Checkup, we examine how brands are still using blogs to tell stories and mobilize… more
SXSW is a massive gathering of the world’s content creators, the folks who craft and market the media we consume on and offline each day. But with all this content, someone has to sort the wheat from the chaff. We spoke to The Guardian’s Ian… more
The South by Southwest interactive media festival kicked off this weekend and it’s as inspiring and overwhelming as you would imagine. Our editor reports from the scene in Austin, Texas. more
We’re en route to Austin for South by Southwest, the biggest interactive media gathering of the year. We’ll be posting event insights throughout the week and hanging out with our friends from
Custom publishing is recast as “content marketing.” Editorial directors are reborn as “content directors.” Spafax’s Arjun Basu explains why this is all more than just semantics: It’s part of the “Content Revolution.” more
Custom magazines have been around for ages, but their role and relevance have been challenged by the fragmented new media landscape. We spoke to CBS Vice President of Communications Jeremy Murphy about Watch!, a branded magazine that puts content… more
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fritz said:
The importance of a technical translation being accurate and efficient can indeed not be overstated. Especially in the ever...
Speaking the Language
Gillian Woodrooffe said:
Cool Sophie…as I probably won’t watch the game…I get to check out the ads anyway…:- D
Super Bowl Ad Roundup
Raghuvanshi Rakesh said:
Rationality plays a very important role case in point is look at Dabur in...
Beyond Boomtown: Second Tier Cities in Emerging Markets Raghuvanshi Rakesh said:
We said this 7 years back! Market is moving to the palms of the customers and how ! it’s going to...
Emerging Markets Leap into Mobile
Jason Fonceca said:
I know I’m late to the party, but I really really enjoyed this, Aliyah. Luxury Brands sometimes feel...
When Luxury Brands Go DigitalOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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