The Tablet Wars: Best of the Web – Vol. 21
Charlie Sheen brings his rants to Twitter, Google mails in an apology, and the iPad 2 dominates the news in this week's roundup of content, media and marketing links. more
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The Business of Storytelling
Whether you’re a major brand, an online marketer or a media outlet, telling stories is the heart and soul of what you do. Corporate technologist Gunther Sonnenfeld explains how businesses can use storytelling to curate relevant branded experiences… more
How Groupon Changed Online Marketing
For brick-and-mortar businesses, social commerce sites like Groupon and LivingSocial have turned the Internet from a threat into an opportunity. But these new online players are also changing the game for Web-based retailers and marketers, argues… more
A Newspaper for the iPad Age: The Daily Reviewed
Is Rupert Murdoch’s new “iPad newspaper” traditional media’s saving grace, or a last-ditch effort to monetize online content the old-fashioned way? Spafax USA’s Jose Lizarraga reviews The Daily and finds lots to like in a heavily curated… more
Understanding Digital Consumers
People may gravitate toward certain brands, but brands also attract certain customers, especially on the Web. TNS Australia’s Carolyn Childs outlines six different types of digital consumers and offers insights into how travel marketers can use the… more
Branded Media 2011: Q&A with Sir Martin Sorrell
As CEO of WPP Group, Sir Martin Sorrell is one of the world’s most powerful prognosticators on the future of media. We caught up with him at International CES last month and spoke to him about his enduring… more
Advertising in Transit: Best of the Web – Vol. 18
Caribou Coffee turns up the heat, AOL takes aim at Flipboard, and fake tornadoes touch down in NYC in this week's roundup of content, media and travel marketing links. more
Fans, Brands and Fake Don Draper: TV Shows on Twitter
As TV brands and fictional characters enter the Twittersphere, the line between content producer and consumer is blurring. Media critic Aymar Jean Christian explains how frustrated networks are protecting their… more
Healing with Social Media: Q&A with Detroit Medical Center’s Julian Bond
Cranky customers. Unpredictable wait times. If you think air travel is rough, just peek into an emergency room near you. We spoke to Detroit Medical Center’s Julian Bond about how the U.S. hospital is using social… more
Advocates Are More Important Than Influencers
Companies love having celebrities and social media gurus in their camp, but it’s the everyday fans and customers who ultimately make or break a brand. Edelman VP and blogger Michael Brito argues that… more
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