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Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

Social Media Why the C-Suite Should Embrace Social Media

Why the C-Suite Should Embrace Social Media

Most senior executives know their brands can’t afford to ignore the social web. But why are so many of these executives opting out of social themselves? Anita Windisman explains why there’s no such thing as being too busy for social media. more

The Sparkbeat Marketing Lessons from The Hunger Games

Marketing Lessons from The Hunger Games

It seems like everyone loves The Hunger Games. According to MTV News, the film broke box office records, earning an astounding $155 million on opening weekend in North America alone. This surpasses both The Twilight Saga: New Moon as well as… more

Social Media Building a Social Business

Building a Social Business

Social media isn’t just a marketing trend anymore. It’s changing the way organizations operate across industries and silos. Corel’s Marissa Gagnier argues it’s time for brands to get social both inside and out. more

Social Media How Social Media Changed the Super Bowl

How Social Media Changed the Super Bowl

Whether or not you’re a fan of American football, the Super Bowl remains the biggest television event of the year. So marketers should pay attention. Business writer – and former barmaid – Amanda DiSilvestro explains how social media has… more

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