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Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

Branding Branding is Blurry

Branding is Blurry

As brands become more human through social media, the lines between our professional and personal selves, and between a company’s brand and its employees’ brands are blurring. Business writer Amanda DiSilvestro offers some tips for navigating the… more

The Sparkbeat The Muppets’ Branded Entertainment Genius

The Muppets’ Branded Entertainment Genius

An award-winning music video, appearances on Saturday Night Live and The Daily Show, millions of YouTube views and Twitter dominance – no, it’s not Justin Bieber. It’s the Muppets. The Jim Henson-created franchise has been in a slump for… more

Social Brew: Craft Beer Goes Digital

Social Brew: Craft Beer Goes Digital

As far as products go, they don’t get much more social than beer so craft breweries around the U.S. have tapped into social media in a big way. Tech writer Paul Spicer explains why marketers and brands of all varieties should catch their draft. more

The Sparkbeat The Screen That Follows You

The Screen That Follows You

It seems like we can’t avoid the small screen these days. Even if you’ve ditched your TV because you watch shows on your laptop or iPad, you’re bound to see TV screens in thousands of restaurants, stores and even doctors’ offices. These… more

The Sparkbeat Sparksheet Wins Record-Smashing Seven COPAs

Sparksheet Wins Record-Smashing Seven COPAs

Maybe it’s our creative director’s near-obsessive attention to detail. Maybe it’s the tsunami of tweets our community manager cranks out on a daily basis. Or maybe it all just boils down to Content. Whatever it is, it’s working. And we… more

Q&A Processing Stories: Q&A with Intel’s Pam Didner

Processing Stories: Q&A with Intel’s Pam Didner

Everyone knows Intel is a tech giant, but most people’s knowledge of the brand doesn’t go much further than that. We spoke to Pam Didner, Global Integrated Marketing Manager at Intel Corporation, about cashing in her chips for content. more

Online Diversity Multicultural Mobile Marketing

Multicultural Mobile Marketing

The smartphone has officially gone mainstream, but its most enthusiastic adopters are not who you think they are. Marketing strategist Tracy Bains explores how brands are using mobile to reach America’s tech-savvy ethnic minorities. more

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Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2018 Spafax, a tenthavenue company

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