Throughout our first year at Sparksheet we've presented you with the best content, media and travel marketing links from around the Web. As 2010 comes to an end, we look back at the year's most memorable and important stories – the best of the Best… more
At Sparksheet we’re fascinated by the increasingly symbiotic relationship between the online and offline realms. We spoke to R/GA’s Lynne D. Johnson and IRL… more
As Sesame Street’s new media director, Dan Lewis has the hairy task of giving the beloved children’s brand a monster human voice. We spoke to the @BrandsConf presenter about… more
Being an open book may seem scary to most businesses but in a world of YouTube, blogging and social networking it’s simply good branding. Marketing veteran and @BrandsConf presenter Hank… more
The TSA implements some touchy new security measures, Amazon sneaks through the doors of it's Brick-and-Mortar competitors, and NetFlix decides that delivery doesn't fly in this week's round up of content, media and travel marketing links. more
Educator, musician and TED fellow Kyra Gaunt is one of @BrandsConf's most eclectic presenters. We spoke to her about the racial politics of social media and why universities need to act more… more
We've asked some of Sparksheet's all-star contributors to reflect on @BrandsConf's theme, the humanization of brands. Award-winning digital marketer and bestselling author Mitch Joel tells… more
Toyota offers some brain-devouring new TV spots, The Cranky Flier discusses the metrics of Southwest’s Bags Fly Free campaign, and AdAge considers the results of the US election in this week’s round up of content, media and travel marketing… more
On December 2nd, voice-over-Internet pioneer and conference curator Jeff Pulver launches @BrandsConf, an international event devoted to exploring the challenges brands face in the age of social media engagement.… more
Chevrolet, Doritos and Gap are just a few brands that have tried their hands at branded contests, but some have been more successful than others. With the rise of social and mobile media, the time for contests has come, writes digital marketing guru… more
Curating the web.
We have a great opportunity to create narratives that show the world that Brazil is about more than samba, bunda [booty] and landscapes.
Maurício Mota
Transmedia, Brazil: Q&A with Maurício Mota
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fritz said:
The importance of a technical translation being accurate and efficient can indeed not be overstated. Especially in the ever...
Speaking the Language
Gillian Woodrooffe said:
Cool Sophie…as I probably won’t watch the game…I get to check out the ads anyway…:- D
Super Bowl Ad Roundup
Raghuvanshi Rakesh said:
Rationality plays a very important role case in point is look at Dabur in...
Beyond Boomtown: Second Tier Cities in Emerging Markets Raghuvanshi Rakesh said:
We said this 7 years back! Market is moving to the palms of the customers and how ! it’s going to...
Emerging Markets Leap into Mobile
Jason Fonceca said:
I know I’m late to the party, but I really really enjoyed this, Aliyah. Luxury Brands sometimes feel...
When Luxury Brands Go DigitalOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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