For brick-and-mortar businesses, social commerce sites like Groupon and LivingSocial have turned the Internet from a threat into an opportunity. But these new online players are also changing the game for Web-based retailers and marketers, argues… more
Is Rupert Murdoch’s new “iPad newspaper” traditional media’s saving grace, or a last-ditch effort to monetize online content the old-fashioned way? Spafax USA’s Jose Lizarraga reviews The Daily and finds lots to like in a heavily curated… more
People may gravitate toward certain brands, but brands also attract certain customers, especially on the Web. TNS Australia’s Carolyn Childs outlines six different types of digital consumers and offers insights into how travel marketers can use the… more
As CEO of WPP Group, Sir Martin Sorrell is one of the world’s most powerful prognosticators on the future of media. We caught up with him at International CES last month and spoke to him about his enduring… more
Caribou Coffee turns up the heat, AOL takes aim at Flipboard, and fake tornadoes touch down in NYC in this week's roundup of content, media and travel marketing links. more
As TV brands and fictional characters enter the Twittersphere, the line between content producer and consumer is blurring. Media critic Aymar Jean Christian explains how frustrated networks are protecting their… more
Cranky customers. Unpredictable wait times. If you think air travel is rough, just peek into an emergency room near you. We spoke to Detroit Medical Center’s Julian Bond about how the U.S. hospital is using social… more
Companies love having celebrities and social media gurus in their camp, but it’s the everyday fans and customers who ultimately make or break a brand. Edelman VP and blogger Michael Brito argues that… more
Throughout our first year at Sparksheet we've presented you with the best content, media and travel marketing links from around the Web. As 2010 comes to an end, we look back at the year's most memorable and important stories – the best of the Best… more
At Sparksheet we’re fascinated by the increasingly symbiotic relationship between the online and offline realms. We spoke to R/GA’s Lynne D. Johnson and IRL… more
Curating the web.
Journalism designed solely around search engines is journalism that I’m not interested in, that most readers aren’t interested in.
David Plotz
Slate of Mind: Q&A with David Plotz
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Eve Thomas said:
I just had to check in and point out the most amazing recent example: An entire episode of...
Instant Classic: The Rise of Nostalgia Branding
Geoff Livingston said:
Dan: Thank you for everything, we really appreciate the help and getting the word out...
Marketing in the Round: Weapons of Choice
Gini Dietrich said:
I really believe social will be used by all of us to communicate. That’s why it drives...
Marketing in the Round: Weapons of Choice
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“Most marketers are specialists so when it’s time to think about strategy, we tend to...
Marketing in the Round: Weapons of Choice Gini Dietrich said:
Thanks so much for giving us space, Dan! It’s always a pleasure working with you!
Marketing in the Round: Weapons of ChoiceOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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