Sharp-eyed Sparksheet readers may recognize the cloned feline in our latest Feature Article “cover image” as Maneki Neko, the “beckoning cat” whose ceramic likeness is seen in restaurants and shops around the world. They may… more
8 for 8! Last month we told you that Sparksheet was up for eight magazine awards this fall. Well, after our record-breaking seven-award haul at the Canadian Online Publishing Awards, we’re thrilled to report that we’ve just won lucky… more
Maybe it’s our creative director’s near-obsessive attention to detail. Maybe it’s the tsunami of tweets our community manager cranks out on a daily basis. Or maybe it all just boils down to Content. Whatever it is, it’s working. And we… more
You may have noticed some small tweaks to Sparksheet's design in recent days. While they may seem cosmetic, these changes are part of a larger effort to make sure our content works on a variety of screen sizes, from the smartphone in your pocket to… more
Awards season is upon us and last week alone Sparksheet received an eye-popping eight nominations – seven for the Canadian Online Publishing Awards and one for the Eddies! For the COPAs, which are presented by Masthead, we’re a finalist in the… more
I was recently interviewed by the talented Karyn Campbell from The Idealists, a B2B marketplace and content source for creative professionals. We chatted about “branded journalism,” the relationship between content and design, and why Sparksheet… more
Every fall, winter and spring we invite a bright, energetic person to join the Sparksheet team for the season. As the Sparksheet editorial intern, you’ll work with us to create and curate content across our award-winning platforms. You will author… more
I had the pleasure of being interviewed by Bill Sell on New Marketing TV this afternoon. We talked about the origins of Sparksheet, our recent feature articles on branded entertainment in Cuba and the digital middle class in Brazil, and our new… more
The folks who brought you the Sparksheet newsletter, the Sparksheet e-book, and the Sparksheet iPhone app are proud to present the new Sparksheet iPad App, and it’s available – for free – in the iTunes App Store! As you know, we’re big… more
In case you haven’t heard, Sparksheet is nominated for two National Magazine Awards, which are being handed out in Toronto on Friday. We’re up for Digital Magazine of the Year, alongside such industry stalwarts as Macleans.ca,… more
Curating the web.
Betting on a video going viral is a great way to set up your campaign for disappointment.
Alex Rowland
Branded Entertainment vs. Viral Videos
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SparksheetTV →Awards we’ve won
Eve Thomas said:
I just had to check in and point out the most amazing recent example: An entire episode of...
Instant Classic: The Rise of Nostalgia Branding
Geoff Livingston said:
Dan: Thank you for everything, we really appreciate the help and getting the word out...
Marketing in the Round: Weapons of Choice
Gini Dietrich said:
I really believe social will be used by all of us to communicate. That’s why it drives...
Marketing in the Round: Weapons of Choice
Amy Kohn said:
“Most marketers are specialists so when it’s time to think about strategy, we tend to...
Marketing in the Round: Weapons of Choice Gini Dietrich said:
Thanks so much for giving us space, Dan! It’s always a pleasure working with you!
Marketing in the Round: Weapons of ChoiceOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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