Booze, bunda and bright shiny objects. That’s modern-day Mardi Gras in a nutshell. Theologically, the celebration heralds the season of lent, when Christians practice repentance, prayer and almsgiving for the 40 days leading up to Easter. Across… more
Once dismissed as fodder for tech geeks, social gaming is being embraced by everyone from your mom on Facebook to brands like Disney and Lady Gaga. In our latest Engagement Checkup we discover that gaming is more than a buzzword; it’s a business… more
Officially, the way for brands to earn the spotlight at the upcoming 2010 Olympic Winter Games is sponsorship. But some brands are finding creative ways to position themselves near the aura of the rings. Local Sparksheet columnist Charlene Rooke… more
As executive producer of MTV’s Valemont, Sony’s Woke Up Dead, and other branded transmedia projects, Brent Friedman obliterates the line between broadcast and interactive media. In a special interview for Sparksheet, content… more
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Eve Thomas said:
I just had to check in and point out the most amazing recent example: An entire episode of...
Instant Classic: The Rise of Nostalgia Branding
Geoff Livingston said:
Dan: Thank you for everything, we really appreciate the help and getting the word out...
Marketing in the Round: Weapons of Choice
Gini Dietrich said:
I really believe social will be used by all of us to communicate. That’s why it drives...
Marketing in the Round: Weapons of Choice
Amy Kohn said:
“Most marketers are specialists so when it’s time to think about strategy, we tend to...
Marketing in the Round: Weapons of Choice Gini Dietrich said:
Thanks so much for giving us space, Dan! It’s always a pleasure working with you!
Marketing in the Round: Weapons of ChoiceOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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