Whether you’re a major brand, an online marketer or a media outlet, telling stories is the heart and soul of what you do. Corporate technologist Gunther Sonnenfeld explains how businesses can use storytelling to curate relevant branded experiences… more
After a month of creating content and conversations around the humanization of brands, we finally got to meet the rest of the amazing BrandsConf community yesterday in New York City. We’ll be posting tons of… more
Chevrolet, Doritos and Gap are just a few brands that have tried their hands at branded contests, but some have been more successful than others. With the rise of social and mobile media, the time for contests has come, writes digital marketing guru… more
Media and marketing minds blanketed Los Angeles this month for Social Media Week, a local iteration of a global event focusing on everything from social media ROI and geo-location technology to… more
Our media-obsessed editor takes flight with nothing but KLM’s inflight magazine and entertainment system to keep him busy. Turns out losing control isn’t so bad after all. more
Travel is all about creating links – both real and virtual. So it's no surprise that social media and travel go so well together. From staying connected to making connections, travel will never be the same. more
Curating the web.
If you’re going to do a corporate blog, the first question is, "Why?"
Kristina Halvorson
Questioning Content: Q&A with Kristina Halvorson
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Gillian Woodrooffe said:
Cool Sophie…as I probably won’t watch the game…I get to check out the ads anyway…:- D
Super Bowl Ad Roundup
Raghuvanshi Rakesh said:
Rationality plays a very important role case in point is look at Dabur in...
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We said this 7 years back! Market is moving to the palms of the customers and how ! it’s going to...
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Jason Fonceca said:
I know I’m late to the party, but I really really enjoyed this, Aliyah. Luxury Brands sometimes feel...
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Michael said:
Thanks Amanda. We’re huge fans of Shirky… a key inspiration for our company.
It’s Time to Focus on Tools of CurationOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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