Whether you’re a major brand, an online marketer or a media outlet, telling stories is the heart and soul of what you do. Corporate technologist Gunther Sonnenfeld explains how businesses can use storytelling to curate relevant branded experiences… more
After a month of creating content and conversations around the humanization of brands, we finally got to meet the rest of the amazing BrandsConf community yesterday in New York City. We’ll be posting tons of… more
Chevrolet, Doritos and Gap are just a few brands that have tried their hands at branded contests, but some have been more successful than others. With the rise of social and mobile media, the time for contests has come, writes digital marketing guru… more
Media and marketing minds blanketed Los Angeles this month for Social Media Week, a local iteration of a global event focusing on everything from social media ROI and geo-location technology to… more
Our media-obsessed editor takes flight with nothing but KLM’s inflight magazine and entertainment system to keep him busy. Turns out losing control isn’t so bad after all.
Travel is all about creating links – both real and virtual. So it's no surprise that social media and travel go so well together. From staying connected to making connections, travel will never be the same. more