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Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

Agency Culture How Assumptions Can Lead Us Astray

How Assumptions Can Lead Us Astray

Sometimes your gut feeling is wrong. Designers, marketers and agencies need to ask their clients the right questions or risk missing out on that golden opportunity, advises creative consultant Ted Leonhardt. more

Q&A Processing Stories: Q&A with Intel’s Pam Didner

Processing Stories: Q&A with Intel’s Pam Didner

Everyone knows Intel is a tech giant, but most people’s knowledge of the brand doesn’t go much further than that. We spoke to Pam Didner, Global Integrated Marketing Manager at Intel Corporation, about cashing in her chips for content. more

Online Diversity Social Media’s Diversity Problem

Social Media’s Diversity Problem

If you’ve been to a social media event lately, you may have noticed that the vast majority of participants look a lot like, well, each other. Marketing strategist Tracy Bains explores the controversial issue of online diversity – and her findings… more


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