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Topic: technology
Sparksheet’s 2015 Trend Watch
Is it that time of year already? For this year's trend watch, digital expert Uslan Cevet looks at the emerging platforms and content ideas that will carry us into 2015. more
Content Marketing for Startups: Q&A with Kinvey’s Joe Chernov
Don’t think startups can afford to invest in content? Think again. 2012 Content Marketer of the Year Joe Chernov explains what Silicon Valley can teach big brands about content marketing. more
Tech Circus: Five Lessons from CES 2012
Every January, media brands, gadget geeks and tech professionals flock to Las Vegas for the International Consumer Electronics Show. From interactive TV to in-car content, Sparksheet Creative Director Charles Lim… more
Sparking Community: Q&A With CBC Radio’s Nora Young
Nora Young is the host of Spark, CBC Radio’s show about the influence of technology on everyday life. We spoke to her about the relationship between content and community, and why she finds game mechanics… more
Asia Gets Innovative at the Festival of Media Awards
The first Asian edition of the Festival of Media Awards was held in Singapore last month. With Asia expected to become the world’s second largest advertising market by 2012, the event highlighted the region’s best campaigns. Johnnie Walker was… more
Processing Stories: Q&A with Intel’s Pam Didner
Everyone knows Intel is a tech giant, but most people’s knowledge of the brand doesn’t go much further than that. We spoke to Pam Didner, Global Integrated Marketing Manager at Intel Corporation, about cashing in her chips for content. more
CES for Skeptics: Lessons from the 2011 International Consumer Electronics Show
Every January, gadget geeks, tech professionals and bloggers from around the world converge in Las Vegas for the International Consumer Electronics Show. CES newbee Al St. Germain recounts his quest to get his… more
Bridging the Digital-Physical Divide: Videos Q&As with Lynne D. Johnson and Emily Gannett
At Sparksheet we’re fascinated by the increasingly symbiotic relationship between the online and offline realms. We spoke to R/GA’s Lynne D. Johnson and IRL… more
Brand Olympics: The Best Marketing Campaigns of the 2010 Vancouver Winter Games
Officially, the way for brands to earn the spotlight at the upcoming 2010 Olympic Winter Games is sponsorship. But some brands are finding creative ways to position themselves near the aura of the rings. Local Sparksheet columnist Charlene Rooke… more
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