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Uber for Healthcare

A Familiar Model is Going to Change the Way You Get Better. more

Sparksheet’s 2015 Trend Watch

Is it that time of year already? For this year's trend watch, digital expert Uslan Cevet looks at the emerging platforms and content ideas that will carry us into 2015. more

Q&A

Content Marketing for Startups: Q&A with Kinvey’s Joe Chernov

Don’t think startups can afford to invest in content? Think again. 2012 Content Marketer of the Year Joe Chernov explains what Silicon Valley can teach big brands about content marketing. more

Events

Tech Circus: Five Lessons from CES 2012

Every January, media brands, gadget geeks and tech professionals flock to Las Vegas for the International Consumer Electronics Show. From interactive TV to in-car content, Sparksheet Creative Director Charles Lim… more

Q&A

Sparking Community: Q&A With CBC Radio’s Nora Young

Nora Young is the host of Spark, CBC Radio’s show about the influence of technology on everyday life. We spoke to her about the relationship between content and community, and why she finds game mechanics… more

The Sparkbeat

Asia Gets Innovative at the Festival of Media Awards

The first Asian edition of the Festival of Media Awards was held in Singapore last month. With Asia expected to become the world’s second largest advertising market by 2012, the event highlighted the region’s best campaigns. Johnnie Walker was… more

Q&A

Processing Stories: Q&A with Intel’s Pam Didner

Everyone knows Intel is a tech giant, but most people’s knowledge of the brand doesn’t go much further than that. We spoke to Pam Didner, Global Integrated Marketing Manager at Intel Corporation, about cashing in her chips for content. more

Events

CES for Skeptics: Lessons from the 2011 International Consumer Electronics Show

Every January, gadget geeks, tech professionals and bloggers from around the world converge in Las Vegas for the International Consumer Electronics Show. CES newbee Al St. Germain recounts his quest to get his… more

Q&A

Bridging the Digital-Physical Divide: Videos Q&As with Lynne D. Johnson and Emily Gannett

At Sparksheet we’re fascinated by the increasingly symbiotic relationship between the online and offline realms. We spoke to R/GA’s Lynne D. Johnson and IRL… more

The Transumer

Brand Olympics: The Best Marketing Campaigns of the 2010 Vancouver Winter Games

Officially, the way for brands to earn the spotlight at the upcoming 2010 Olympic Winter Games is sponsorship. But some brands are finding creative ways to position themselves near the aura of the rings. Local Sparksheet columnist Charlene Rooke… more

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Topic: technology