Every January, media brands, gadget geeks and tech professionals flock to Las Vegas for the International Consumer Electronics Show. From interactive TV to in-car content, Sparksheet Creative Director Charles Lim… more
Nora Young is the host of Spark, CBC Radio’s show about the influence of technology on everyday life. We spoke to her about the relationship between content and community, and why she finds game mechanics… more
The first Asian edition of the Festival of Media Awards was held in Singapore last month. With Asia expected to become the world’s second largest advertising market by 2012, the event highlighted the region’s best campaigns. Johnnie Walker was… more
Everyone knows Intel is a tech giant, but most people’s knowledge of the brand doesn’t go much further than that. We spoke to Pam Didner, Global Integrated Marketing Manager at Intel Corporation, about cashing in her chips for content. more
Every January, gadget geeks, tech professionals and bloggers from around the world converge in Las Vegas for the International Consumer Electronics Show. CES newbee Al St. Germain recounts his quest to get his… more
At Sparksheet we’re fascinated by the increasingly symbiotic relationship between the online and offline realms. We spoke to R/GA’s Lynne D. Johnson and IRL… more
Officially, the way for brands to earn the spotlight at the upcoming 2010 Olympic Winter Games is sponsorship. But some brands are finding creative ways to position themselves near the aura of the rings. Local Sparksheet columnist Charlene Rooke… more
As a user experience designer, Jay Vidyarthi designs interfaces for websites, mobile devices and interactive TV. We asked him to apply his expertise to inflight entertainment systems, taking into account the unique mind frame and desires of the… more
Curating the web.
The sad thing about behavioural economics is that you understand how fallible people are compared to what you want them to be. The good news is that it means that there are places for real improvement.
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fritz said:
The importance of a technical translation being accurate and efficient can indeed not be overstated. Especially in the ever...
Speaking the Language
Gillian Woodrooffe said:
Cool Sophie…as I probably won’t watch the game…I get to check out the ads anyway…:- D
Super Bowl Ad Roundup
Raghuvanshi Rakesh said:
Rationality plays a very important role case in point is look at Dabur in...
Beyond Boomtown: Second Tier Cities in Emerging Markets Raghuvanshi Rakesh said:
We said this 7 years back! Market is moving to the palms of the customers and how ! it’s going to...
Emerging Markets Leap into Mobile
Jason Fonceca said:
I know I’m late to the party, but I really really enjoyed this, Aliyah. Luxury Brands sometimes feel...
When Luxury Brands Go DigitalOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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