America’s British TV Invasion
Buoyed by the stunning success of Downton Abbey, American television networks are taking their programming and marketing cues from across the pond, writes Spafax’s Maura McWalters. more
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Topic: television
How Mad Men Changed Television Marketing
With everyone’s favourite ad agency drama returning next week, Spafax’s resident TV expert Maura McWalters looks at how Mad Men changed the game for brands on television. more
Has Web TV Reached a Tipping Point?
While the web TV industry is still waiting for its first blockbuster hit, the big players are starting to invest in quality content and audiences are slowly coming out for a look, reports media writer Aymar Jean Christian. more
Why TV Still Loves Books
Whether you’re into Gossip Girl or Boardwalk Empire, chances are one of your favourite TV shows originated on the printed page. Bestselling books don’t just make for quality reading – when brought to the small screen they’re good for ratings… more
Fans, Brands and Fake Don Draper: TV Shows on Twitter
As TV brands and fictional characters enter the Twittersphere, the line between content producer and consumer is blurring. Media critic Aymar Jean Christian explains how frustrated networks are protecting their… more
TV on the Web: Q&A with blip.tv’s Dina Kaplan
Calling itself the “next generation television network,” blip.tv works with independent producers to host, distribute and monetize their Web series. We spoke to co-founder Dina Kaplan about branded entertainment and… more
Transmedia, Brazil: Q&A with Henry Jenkins
Media scholar and "Convergence Culture" author Henry Jenkins visited Brazil this summer to check out the country’s burgeoning transmedia scene. Local journalist Renata Acioli spoke to him about a culture on the threshold of international attention.… more
Sex and the City Betrays the Brand
The new Sex and the City movie has been skewered by critics, but bad writing isn’t the only thing tarnishing the beloved television brand. Media watcher Aymar Jean Christian looks at how the film’s producers bungled what the TV show excelled at… more
Advertising Entertainment: ‘Transmedia’ Goes Branded
With more and more people watching TV on the Internet, reading magazines on their e-reader and playing games on their smart phone, the terms “old media” and “new media” are becoming meaningless. Jacqueline Parker reports on how smart brands… more
The Future of Branded Entertainment: Q&A with Brent Friedman
As executive producer of MTV’s Valemont, Sony’s Woke Up Dead, and other branded transmedia projects, Brent Friedman obliterates the line between broadcast and interactive media. In a special interview for Sparksheet, content… more
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