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Television The Next Frontier of Social TV

The Next Frontier of Social TV

Social TV has become more than a buzzword, with ratings powerhouse Nielsen joining Twitter, Facebook and Shazam at the forefront of the second-screen revolution. Spafax’s Maura McWalters explores what this means for advertisers. more

Television America’s British TV Invasion

America’s British TV Invasion

Buoyed by the stunning success of Downton Abbey, American television networks are taking their programming and marketing cues from across the pond, writes Spafax’s Maura McWalters. more

Television Has Web TV Reached a Tipping Point?

Has Web TV Reached a Tipping Point?

While the web TV industry is still waiting for its first blockbuster hit, the big players are starting to invest in quality content and audiences are slowly coming out for a look, reports media writer Aymar Jean Christian. more

Television Why TV Still Loves Books

Why TV Still Loves Books

Whether you’re into Gossip Girl or Boardwalk Empire, chances are one of your favourite TV shows originated on the printed page. Bestselling books don’t just make for quality reading – when brought to the small screen they’re good for ratings… more

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What is Sparksheet?

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Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2014 Spafax, a tenthavenue company

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