The world’s emerging markets are embracing mobile technology at incredible rates, but each in its own culturally nuanced way. In her latest column, TNS Australia’s Carolyn Childs advises travel brands to understand local differences before taking… more
From China and Brazil, to Pakistan and Vietnam, so-called emerging markets are brimming with opportunities for brands and marketers. But each comes with its own local quirks and challenges. TNS Australia’s Carolyn Childs suggests engagement begins… more
People may gravitate toward certain brands, but brands also attract certain customers, especially on the Web. TNS Australia’s Carolyn Childs outlines six different types of digital consumers and offers insights into how travel marketers can use the… more
With Facebook challenging Foursquare for the location-aware crown, TNS Australia’s Carolyn Childs looks at how travel brands can leverage the emerging technology. First they need to give customers a reason to engage. more
Digital tools have made travel cheaper and easier than ever, but for many customers, booking online requires a leap of faith. TNS Australia's Carolyn Childs warns brands and marketers that… more
From iPhone apps and audio guides to e-mail and Blackberry Messenger, mobile technology has changed the way travellers interact with the world. TNS’ Carolyn Childs explains how travel marketers can play a key role throughout their customer’s… more
Asia is a big place. While digital media are thriving on the world’s largest continent, local differences in culture, infrastructure and access mean there’s no one-size-fits all approach for brands.
Travel is great. Everyone loves it. So why are marketers fixated on discounts and deals instead of the peerless thrills of the travel experience? TNS' Carolyn Childs thinks it's time for travel professionals to show some passion. more
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