‹ Back to Spafax Content Marketing

Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.

Pages

Content

Follow Us

Sparksheet Monthly

Subscribe to Sparksheet and receive our free e-newsletter on or near the first Tuesday of every month.

Sparksheet Monthly

Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

The Sparkbeat Marketing Lessons from The Hunger Games

Marketing Lessons from The Hunger Games

It seems like everyone loves The Hunger Games. According to MTV News, the film broke box office records, earning an astounding $155 million on opening weekend in North America alone. This surpasses both The Twilight Saga: New Moon as well as… more

Q&A BBC Goes Multiplatform: Q&A with Rosie Allimonos

BBC Goes Multiplatform: Q&A with Rosie Allimonos

With 15 years of multiplatform experience under her belt, Rosie Allimonos has produced content for such iconic BBC brands as Doctor Who and EastEnders. We caught up with her in San Francisco to chat about audience engagement, silo breaking, and why… more

Brand Brazil Transmedia, Brazil: Q&A with Henry Jenkins

Transmedia, Brazil: Q&A with Henry Jenkins

Media scholar and "Convergence Culture" author Henry Jenkins visited Brazil this summer to check out the country’s burgeoning transmedia scene. Local journalist Renata Acioli spoke to him about a culture on the threshold of international attention.… more


Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2018 Spafax, a tenthavenue company

Back to the top ↑