‹ Back to Spafax Content Marketing

Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.

Pages

Content

Follow Us

Sparksheet Monthly

Subscribe to Sparksheet and receive our free e-newsletter on or near the first Tuesday of every month.

Sparksheet Monthly

Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

The Sparkbeat What Does Platform Agnostic Mean?

What Does Platform Agnostic Mean?

We’ve been using the term “platform agnostic” for years. But our recent feature article about the future of magazine apps has given us pause to reflect on an uncomfortable truth: We’re not entirely sure what “platform agnostic” means… more

Q&A BBC Goes Multiplatform: Q&A with Rosie Allimonos

BBC Goes Multiplatform: Q&A with Rosie Allimonos

With 15 years of multiplatform experience under her belt, Rosie Allimonos has produced content for such iconic BBC brands as Doctor Who and EastEnders. We caught up with her in San Francisco to chat about audience engagement, silo breaking, and why… more

Q&A Holistic Marketing: Video Q&A with Kathryn McMann

Holistic Marketing: Video Q&A with Kathryn McMann

Drawing on her multidisciplinary experience and transmedia chops, UK-based marketer Kathryn McMann creates “big picture” campaigns that bridge the online and offline worlds. We caught up with her at this summer’s 140conf in New York City. more

The Business of Storytelling

The Business of Storytelling

Whether you’re a major brand, an online marketer or a media outlet, telling stories is the heart and soul of what you do. Corporate technologist Gunther Sonnenfeld explains how businesses can use storytelling to curate relevant branded experiences… more

Page 1 of 212

Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2018 Spafax, a tenthavenue company

Back to the top ↑