We’ve been using the term “platform agnostic” for years. But our recent feature article about the future of magazine apps has given us pause to reflect on an uncomfortable truth: We’re not entirely sure what “platform agnostic” means… more
You’re familiar with fan fiction and brand storytelling, but you’ve probably never heard of brand fiction – that’s because Helen Klein Ross made it up. We sat down with the woman behind social media sensation
With 15 years of multiplatform experience under her belt, Rosie Allimonos has produced content for such iconic BBC brands as Doctor Who and EastEnders. We caught up with her in San Francisco to chat about audience engagement, silo breaking, and why… more
With brands like Pirates of the Caribbean and Coke on his resumé, Jeff Gomez is one of the world’s leading producers of transmedia entertainment. We caught up with him in San Francisco to talk about branded content, gamification and… more
Content creators of all stripes came together this week for StoryWorld, an international gathering of transmedia storytellers. Our editor was on the ground in San Francisco and reports that there’s more to this story than you’d think. more
We'll be in San Francisco this week for StoryWorld, a first-of-its-kind gathering of artists, brands, and marketers involved with transmedia storytelling. We spoke to game designer Jim Babb about where games… more
Sparksheet is headed to San Francisco next week for StoryWorld, the first-ever gathering of artists, brands and media outlets involved with… more
Drawing on her multidisciplinary experience and transmedia chops, UK-based marketer Kathryn McMann creates “big picture” campaigns that bridge the online and offline worlds. We caught up with her at this summer’s 140conf in New York City. more
We’re heading to New York this month for the 140 Characters conference, where an eclectic roster of marketers and media celebrities will muse about the “state of now.” To whet your appetite, 140conf… more
Whether you’re a major brand, an online marketer or a media outlet, telling stories is the heart and soul of what you do. Corporate technologist Gunther Sonnenfeld explains how businesses can use storytelling to curate relevant branded experiences… more
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@spundge said:
RT @Sparksheet: We’re live-curating content from the commerce and creativity conference, #C2MTL...
C2-MTL 2013 Live Feed
tushnaa said:
Journalism also needs to be in a correct and ethical way. The article is very well written and...
Five Journalism Habits Brands Should Avoid
@Sparksheet said:
John Mackey references Dan Pink – here’s our Q&A with him from earlier...
In Defense of Sales: Q&A With Daniel H. Pink
@rontite said:
Great interview with @danielpink and even features a trailer for his new book. Looking fwd to...
In Defense of Sales: Q&A With Daniel H. Pink
@michaelassad said:
RT @TPLDrew: In Defense of Sales: Q&A With Daniel H. Pink http://t.co/NXu8HsI1kC...
In Defense of Sales: Q&A With Daniel H. PinkOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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