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Question Spark The Airport App of My Dreams

The Airport App of My Dreams

Every now and then Spafax editorial director and pro jet-setter Arjun Basu fills us in on the flightgeist. As the holiday travel season winds down, he wonders why there aren’t any great mobile applications for airports. So what does your dream… more

Location, Travel and Trust

Location, Travel and Trust

With Facebook challenging Foursquare for the location-aware crown, TNS Australia’s Carolyn Childs looks at how travel brands can leverage the emerging technology. First they need to give customers a reason to engage. more

China in Motion: May Day at Jinji Lake

China in Motion: May Day at Jinji Lake

Ogilvy & Mather’s Kunal Sinha checks in with the latest on China’s emerging consumer class. This time he shares insights from a lakeside holiday near Shanghai, where breathtaking vistas and historic gardens compete with Prada outlets and Papa… more

Guerilla Marketing Guerrilla Marketing in Transit

Guerrilla Marketing in Transit

From mobile media to billboards and sidewalk art, the consumer in transit is bombarded with more noise than ever. But brands can help make that trip less monotonous and more inspiring. Here are some of our favourite guerrilla marketing campaigns… more

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What is Sparksheet?

What is Sparksheet?

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Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2014 Spafax, a tenthavenue company

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