Too many brands in the kitchen? In our latest look at unexpected brand partnerships, award-winning food and travel writer Chris Johns explores what happens when gourmet chefs check in to a hotel near you. more
People are more mobile than ever and the savviest brands are learning to serve them wherever they may be. Transumer columnist Charlene Rooke looks at how hotel brands are extending their hospitality to airport lounges, train stations, and other… more
How does a land-based foodie brand stay true to its local ethos while cruising international waters? Transumer columnist Charlene Rooke explores the unique partnership between Relais & Châteaux restaurants and luxury cruise line Silversea. more
We love content at Sparksheet, whether it exists in a mobile app, an airport, or the glossy pages of a magazine. That’s why we’ve joined forces with Love Content, a new initiative devoted to showcasing the… more
Every now and then Spafax editorial director and pro jet-setter Arjun Basu fills us in on the flightgeist. As the holiday travel season winds down, he wonders why there aren’t any great mobile applications for airports. So what does your dream… more
With Facebook challenging Foursquare for the location-aware crown, TNS Australia’s Carolyn Childs looks at how travel brands can leverage the emerging technology. First they need to give customers a reason to engage. more
As Australia’s national airline, Qantas understands the power of expertly “tailored” content and universally accessible design. We spoke to Qantas’ inflight entertainment team about Q, the airline’s award-winning IFE brand. more
Ogilvy & Mather’s Kunal Sinha checks in with the latest on China’s emerging consumer class. This time he shares insights from a lakeside holiday near Shanghai, where breathtaking vistas and historic gardens compete with Prada outlets and Papa… more
From mobile media to billboards and sidewalk art, the consumer in transit is bombarded with more noise than ever. But brands can help make that trip less monotonous and more inspiring. Here are some of our favourite guerrilla marketing campaigns… more
Online travel agents like Expedia and Orbitz are drawing customers away from slickly branded airline, hotel and rental car websites. But does it really matter? Travel marketing expert Beth Freedman reminds brands that “a booking is a… more
Curating the web.
There is wisdom in that cabin. And a smart airline will try to figure out how to get that wisdom out of it.
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Eve Thomas said:
I just had to check in and point out the most amazing recent example: An entire episode of...
Instant Classic: The Rise of Nostalgia Branding
Geoff Livingston said:
Dan: Thank you for everything, we really appreciate the help and getting the word out...
Marketing in the Round: Weapons of Choice
Gini Dietrich said:
I really believe social will be used by all of us to communicate. That’s why it drives...
Marketing in the Round: Weapons of Choice
Amy Kohn said:
“Most marketers are specialists so when it’s time to think about strategy, we tend to...
Marketing in the Round: Weapons of Choice Gini Dietrich said:
Thanks so much for giving us space, Dan! It’s always a pleasure working with you!
Marketing in the Round: Weapons of ChoiceOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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