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Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.

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Sparksheet Monthly

Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

Travel Airports and Community

Airports and Community

Every now and then Spafax editorial director and pro jet-setter Arjun Basu fills us in on the flightgeist. This time he imagines airports as thriving Transumer communities. more

Brands Branded Utility and the Case of Zipcar

Branded Utility and the Case of Zipcar

Are brands stuck on conversations at content's expense? Marketing expert Adam Broitman proposes a new utilitarian framework for marketers, and zooms in on Zipcar as a smart, Transumer-serving brand. more

The Transumer: Great Ideas for Better Airports

The Transumer: Great Ideas for Better Airports

We’re not all talk here at Sparksheet – every month we inspire you with ideas that help your brands connect with the Transumer. In this installment, our professional jet-setter Charlene Rooke flies through some of the most innovative airports… more

Luxury Brands Who is the Ultimate Transumer?

Who is the Ultimate Transumer?

At Sparksheet we fill a lot of pixels looking at ways marketers can better understand and cater to the consumer in transit. But who is the ULTIMATE Transumer? Is she a travel writer? A business traveller? An international diplomat or a jet-setting… more

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Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2018 Spafax, a tenthavenue company

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