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Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.

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Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

Q&A When Content Checks In: Q&A with Marriott’s David Beebe

When Content Checks In: Q&A with Marriott’s David Beebe

With the launch of its global content marketing studio, can Marriott International become a leading publisher in the travel media space? In our latest Q&A, David Beebe, VP creative and content marketing, global marketing, tells us how he plans to do… more

Understanding Digital Consumers

Understanding Digital Consumers

People may gravitate toward certain brands, but brands also attract certain customers, especially on the Web. TNS Australia’s Carolyn Childs outlines six different types of digital consumers and offers insights into how travel marketers can use the… more

Return on Engagement Connecting with Cruise Lines

Connecting with Cruise Lines

For today’s travel marketing story, we turn our attention from the skies to the sea. Cruise marketing expert Chantal Scott explains how cruise lines are using branded media and technology to engage customers online and on board. more


Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2019 Spafax, a tenthavenue company

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