With the launch of its global content marketing studio, can Marriott International become a leading publisher in the travel media space? In our latest Q&A, David Beebe, VP creative and content marketing, global marketing, tells us how he plans to do… more
People may gravitate toward certain brands, but brands also attract certain customers, especially on the Web. TNS Australia’s Carolyn Childs outlines six different types of digital consumers and offers insights into how travel marketers can use the… more
Best of the Web
JetBlue and Southwest take aim at their competitors' costly baggage fees, the Magazine Innovation Center considers the future of magazines, and Dom Perignon serves up QR codes a la mode in this… more
As the author of Permission Marketing, Purple Cow and, most recently, Linchpin, Seth Godin is one of the world’s most respected marketing minds. We saw him at last week’s Art… more
Return on Engagement
For today’s travel marketing story, we turn our attention from the skies to the sea. Cruise marketing expert Chantal Scott explains how cruise lines are using branded media and technology to engage customers online and on board.
From iPhone apps and audio guides to e-mail and Blackberry Messenger, mobile technology has changed the way travellers interact with the world. TNS’ Carolyn Childs explains how travel marketers can play a key role throughout their customer’s… more