For the first time ever, the United States of America is going whole hog on its international branding strategy, releasing a series of ad campaigns in Canada, Japan and the U.K. to promote tourism. The campaign, launched May 1, will soon be extending… more
How do you turn a national crisis into a marketing opportunity (and still be able to sleep at night)? Travel editor Eve Thomas explains how travel experts around the world have walked the fine line of disaster tourism. more
In our latest look at unexpected brand mashups, award-winning food and travel writer Chris Johns explores how international airlines are pairing with gourmet chefs to turn inflight food into haute cuisine. more
People are more mobile than ever and the savviest brands are learning to serve them wherever they may be. Transumer columnist Charlene Rooke looks at how hotel brands are extending their hospitality to airport lounges, train stations, and other… more
Checking in from China, Ogilvy & Mather’s Kunal Sinha reports on the new high-speed rail network that’s transforming the country for local business people, travellers, and expats like him. more
Branded entertainment may be hot these days, but the last place you’d expect to find it is sunny, socialist Cuba. In this month’s feature article, our editor travels to Havana to find out what happens when a Franco-Cuban rum brand makes a movie. … more
How do we make a more human-centered airline experience? That’s the question that a ragtag team of designers, marketers and frequent flyers set out to answer at the 2011 TEDActive conference. User-experience designer Jay Vidyarthi reports that it… more
From China and Brazil, to Pakistan and Vietnam, so-called emerging markets are brimming with opportunities for brands and marketers. But each comes with its own local quirks and challenges. TNS Australia’s Carolyn Childs suggests engagement begins… more
From in-store screens and 3-D billboards to interactive public service campaigns, brands are using new storytelling platforms to connect with people wherever they go. Here's what you need to know about the rapidly changing world of… more
They say it’s our most powerful sense, but scent is oft forsaken in the flash-and-buzz world of branding. Travel editor Natasha Mekhail reports on how hotel brands are using custom fragrances to out-sniff the competition. more
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The sad thing about behavioural economics is that you understand how fallible people are compared to what you want them to be. The good news is that it means that there are places for real improvement.
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Eve Thomas said:
I just had to check in and point out the most amazing recent example: An entire episode of...
Instant Classic: The Rise of Nostalgia Branding
Geoff Livingston said:
Dan: Thank you for everything, we really appreciate the help and getting the word out...
Marketing in the Round: Weapons of Choice
Gini Dietrich said:
I really believe social will be used by all of us to communicate. That’s why it drives...
Marketing in the Round: Weapons of Choice
Amy Kohn said:
“Most marketers are specialists so when it’s time to think about strategy, we tend to...
Marketing in the Round: Weapons of Choice Gini Dietrich said:
Thanks so much for giving us space, Dan! It’s always a pleasure working with you!
Marketing in the Round: Weapons of ChoiceOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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