Airplane Food Goes High-End
In our latest look at unexpected brand mashups, award-winning food and travel writer Chris Johns explores how international airlines are pairing with gourmet chefs to turn inflight food into haute cuisine. more
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Topic: travel
Hotel Everywhere: Hospitality Brands That Travel With You
People are more mobile than ever and the savviest brands are learning to serve them wherever they may be. Transumer columnist Charlene Rooke looks at how hotel brands are extending their hospitality to airport lounges, train stations, and other… more
China’s High Speed Travel Battle
Checking in from China, Ogilvy & Mather’s Kunal Sinha reports on the new high-speed rail network that’s transforming the country for local business people, travellers, and expats like him. more
Brand New Havana: On the Set of Cuba’s First Branded Film
Branded entertainment may be hot these days, but the last place you’d expect to find it is sunny, socialist Cuba. In this month’s feature article, our editor travels to Havana to find out what happens when a Franco-Cuban rum brand makes a movie. … more
Designing for Control: Lessons from the TEDActive Travel Project
How do we make a more human-centered airline experience? That’s the question that a ragtag team of designers, marketers and frequent flyers set out to answer at the 2011 TEDActive conference. User-experience designer Jay Vidyarthi reports that it… more
Same Same, But Different: Understanding Emerging Markets
From China and Brazil, to Pakistan and Vietnam, so-called emerging markets are brimming with opportunities for brands and marketers. But each comes with its own local quirks and challenges. TNS Australia’s Carolyn Childs suggests engagement begins… more
Digital Signage and Branded Stories
From in-store screens and 3-D billboards to interactive public service campaigns, brands are using new storytelling platforms to connect with people wherever they go. Here's what you need to know about the rapidly changing world of… more
Scents of Place: Scent Branding in the Hotel World
They say it’s our most powerful sense, but scent is oft forsaken in the flash-and-buzz world of branding. Travel editor Natasha Mekhail reports on how hotel brands are using custom fragrances to out-sniff the competition. more
Understanding Digital Consumers
People may gravitate toward certain brands, but brands also attract certain customers, especially on the Web. TNS Australia’s Carolyn Childs outlines six different types of digital consumers and offers insights into how travel marketers can use the… more
China in Motion: Inside the Chinese New Year Travel Phenomenon
As Sparksheet’s China columnist, Ogilvy & Mather’s Kunal Sinha keeps tabs on China’s emerging consumer class. This time he fills us in on the Chinese Lunar New Year Festival, an annual countrywide pilgrimage in which both travellers and brands… more
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