Since 2009, CEO Matt Goldberg has spearheaded Lonely Planet’s evolution from no-frills travel guide to multiplatform content brand. We spoke to him about how technology has made the planet a little less lonely for travellers. more
British Airways has been involved with the Olympics Games since 1948 – the last time London hosted the Games. We spoke to Luisa Fernandez, the airline’s global sponsorship manager, about carrying the flag in 2012. more
For the first time ever, the United States of America is going whole hog on its international branding strategy, releasing a series of ad campaigns in Canada, Japan and the U.K. to promote tourism. The campaign, launched May 1, will soon be extending… more
How do you turn a national crisis into a marketing opportunity (and still be able to sleep at night)? Travel editor Eve Thomas explains how travel experts around the world have walked the fine line of disaster tourism. more
In our latest look at unexpected brand mashups, award-winning food and travel writer Chris Johns explores how international airlines are pairing with gourmet chefs to turn inflight food into haute cuisine. more
People are more mobile than ever and the savviest brands are learning to serve them wherever they may be. Transumer columnist Charlene Rooke looks at how hotel brands are extending their hospitality to airport lounges, train stations, and other… more
Checking in from China, Ogilvy & Mather’s Kunal Sinha reports on the new high-speed rail network that’s transforming the country for local business people, travellers, and expats like him. more
Branded entertainment may be hot these days, but the last place you’d expect to find it is sunny, socialist Cuba. In this month’s feature article, our editor travels to Havana to find out what happens when a Franco-Cuban rum brand makes a movie. … more
How do we make a more human-centered airline experience? That’s the question that a ragtag team of designers, marketers and frequent flyers set out to answer at the 2011 TEDActive conference. User-experience designer Jay Vidyarthi reports that it… more
From China and Brazil, to Pakistan and Vietnam, so-called emerging markets are brimming with opportunities for brands and marketers. But each comes with its own local quirks and challenges. TNS Australia’s Carolyn Childs suggests engagement begins… more
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Marketing at Cannes: A Unique Challenge for Alcohol Brands |...
Brand Marketing at Cannes: A Unique Challenge for Alcohol Brands
@Sparksheet said:
How innovative alcohol brands like @moet and @GreyGoose turn Cannes into a...
Brand Marketing at Cannes: A Unique Challenge for Alcohol BrandsOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2013 Spafax, a tenthavenue company
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