At Sparksheet we believe that airlines are more than just brands: They’re cultural ambassadors that connect people and nations around the world. Our columnist Charlene Rooke reviews two exotic, nationally owned “flag carriers” that offer very… more
With Facebook challenging Foursquare for the location-aware crown, TNS Australia’s Carolyn Childs looks at how travel brands can leverage the emerging technology. First they need to give customers a reason to engage. more
Foursquare 2.0 remembers the name of that restaurant, custom content takes direction from Hollywood, and the eBook market snowballs in this week's roundup of content, media and travel marketing links. more
With social travel sites like TripAdvisor – not to mention Facebook – surging in popularity, brand websites and even online travel agents are playing a diminished role in the booking cycle. Travel marketing expert Beth Freedman explains how… more
As Australia’s national airline, Qantas understands the power of expertly “tailored” content and universally accessible design. We spoke to Qantas’ inflight entertainment team about Q, the airline’s award-winning IFE brand. more
In today’s fragmented media world, companies need to find creative ways to get their content in front of customers. Andrew Davis from Tippingpoint Labs tells the amazing story of Kalanithi Maran, the Indian… more
For today’s travel marketing story, we turn our attention from the skies to the sea. Cruise marketing expert Chantal Scott explains how cruise lines are using branded media and technology to engage customers online and on board. more
SAS plans a wedding, the Arcade Fire gets interactive, and the jingle makes a comeback in this week's roundup of content, media and travel marketing links. more
User-experience designers will converge in Montreal next month for the first international UX conference, the UX Masterclass. To mark the event, we spoke to conference presenter Shailesh Manga about… more
Digital tools have made travel cheaper and easier than ever, but for many customers, booking online requires a leap of faith. TNS Australia's Carolyn Childs warns brands and marketers that… more
News and insights from our team.
If you are a journalist, and wish to have distribution for your ideas, and earn a living, you better figure out a way to become a brand because you’re going to have to do it yourself.
Bob Garfield
Beyond the Media: Q&A with Bob Garfield
We’re an award-winning multiplatform magazine. We explore how brands are using different platforms to get relevant content to the right people wherever they may be.
About Sparksheet →
We turn events into content. From speaker interviews and think pieces, to live-tweeting and post-event roundups, we’ve got conferences covered before, during, and after the event.
Sparksheet Events →
We have our own YouTube channel. Check out our candid backstage video interviews with some of the world’s most influential marketers, journalists, authors and CEOs.
SparksheetTV →Some of the awards we’ve won
Jill Mendez said:
I agree with what you written Shel!.. Those social media platform are...
You Don’t Need a Facebook Strategy (You Need a Content Strategy)
Pawan said:
These 6 second vine videos that you’ve embedded are really awesome. They give an easy idea of how...
Vine: A Great Teaching Tool for Brands
Mike Robinson said:
Many of my clients have a blog because they’ve been told they should by their web design agency...
Are Corporate Blogs Still Relevant?
@EveLovesLuxury said:
Marketing at Cannes: A Unique Challenge for Alcohol Brands |...
Brand Marketing at Cannes: A Unique Challenge for Alcohol Brands
@Sparksheet said:
How innovative alcohol brands like @moet and @GreyGoose turn Cannes into a...
Brand Marketing at Cannes: A Unique Challenge for Alcohol BrandsOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2013 Spafax, a tenthavenue company
Back to the top ↑
