Next year, YouTube will launch roughly 100 channels in collaboration with entertainment heavyweights like Madonna, Ashton Kutcher and Emmy-nominated producer Anthony Zuiker (CSI). A couple of major production companies are linked to the new online… more
Whether you’re into Gossip Girl or Boardwalk Empire, chances are one of your favourite TV shows originated on the printed page. Bestselling books don’t just make for quality reading – when brought to the small screen they’re good for ratings… more
Content creators of all stripes came together this week for StoryWorld, an international gathering of transmedia storytellers. Our editor was on the ground in San Francisco and reports that there’s more to this story than you’d think. more
It seems like we can’t avoid the small screen these days. Even if you’ve ditched your TV because you watch shows on your laptop or iPad, you’re bound to see TV screens in thousands of restaurants, stores and even doctors’ offices. These… more
As TV brands and fictional characters enter the Twittersphere, the line between content producer and consumer is blurring. Media critic Aymar Jean Christian explains how frustrated networks are protecting their… more
In our latest look at the future of location-based check-in apps, bestselling author and digital marketer Mitch Joel, President of Twist Image,… more
With more and more people watching TV on the Internet, reading magazines on their e-reader and playing games on their smart phone, the terms “old media” and “new media” are becoming meaningless. Jacqueline Parker reports on how smart brands… more
With ad buys in 48 airports in 24 countries, HSBC has staked its claim as the go-to bank for the consumer in transit. We spoke to Andrea Newman, HSBC’s Group Head of Advertising, about the ups and downs of… more
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Slate of Mind: Q&A with David Plotz
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Eve Thomas said:
I just had to check in and point out the most amazing recent example: An entire episode of...
Instant Classic: The Rise of Nostalgia Branding
Geoff Livingston said:
Dan: Thank you for everything, we really appreciate the help and getting the word out...
Marketing in the Round: Weapons of Choice
Gini Dietrich said:
I really believe social will be used by all of us to communicate. That’s why it drives...
Marketing in the Round: Weapons of Choice
Amy Kohn said:
“Most marketers are specialists so when it’s time to think about strategy, we tend to...
Marketing in the Round: Weapons of Choice Gini Dietrich said:
Thanks so much for giving us space, Dan! It’s always a pleasure working with you!
Marketing in the Round: Weapons of ChoiceOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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