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Articles tagged as: twitter

Entertainment, Publishing

Brazilian Brands Love the Web

2010/06/23 | By Renata Acioli | Responses (69)

To most marketers, Brazil may as well be on the moon. But the South American country is a hotbed for creative online engagement. Rio de Janeiro-based journalist Renata Acioli explains how Brazilian brands – from magazines and construction companies, to the local Pizza Hut – are using digital technology to earn some ROI.

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Entertainment, Q&A, Return on Engagement

Speaking through the Web: Q&A with Roger Ebert – Part II

2010/06/16 | By Olivia Collette | Responses (12)

In Part II of our special interview with journalist, blogger, and Webby Award winner Roger Ebert, we spoke to him about the “Ebert Club” experiment, personal branding and the future of film criticism.

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Engagement Checkup, Return on Engagement, Travel

How Airlines Handled the Ash Cloud – Engagement Checkup

2010/04/21 | By Dan Levy | Responses (67)

It’s been a week since an ash cloud from Iceland’s volcano silenced the skies over Europe, stranding passengers and paralyzing the airline industry. As planes finally begin to take off, we examine how brands are using Twitter and Facebook to inform, reassure, and engage their customers.

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Q&A, Return on Engagement, Travel

Chasing Kevin Smith: Q&A with Southwest Airlines’ Christi Day

2010/03/17 | By Dan Levy | Responses (22)

With a groundbreaking blog and a sprawling social media footprint, Southwest Airlines is the flag carrier for online customer engagement. But a recent run-in with an outspoken celebrity passenger proved Twitter is a double-edged sword for brands. We spoke to Southwest’s Christi Day about life after Kevin Smith.

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Relationships, Travel

Like a Virgin: Live-Tweeting Sir Richard Branson

2010/02/17 | By Dan Levy | Responses (4)

Virgin head Sir Richard Branson spoke at McGill University in Montreal Tuesday night, and Sparksheet was on the scene to live-tweet the event. Although the talk focused on leadership and growth, Sir Richard had some interesting things to say about employee engagement, brand preservation….and space travel.

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Engagement Checkup, Travel

Engagement Checkup: Roger Smith Hotel

2009/11/24 | By Dan Levy | Responses (16)

In this month’s engagement checkup, we look at how Roger Smith Hotel sprouted from an independent New York City boutique hotel into a social media Mecca. Turns out that in a wired world, real relationships and face-to-face connections matter more than ever.

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Return on Engagement

Social Media Stardom

2009/10/22 | By Jennifer Kettlewell | Responses (9)

Brands on Twitter aren’t just providing customer service. They’re earning heaps of respect, trust and publicity for relatively little cost. Social media maven Jennifer Kettlewell explains how brands can gain massive return on engagement and become stars in the eyes of their “followers.”

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Engagement Checkup, Return on Engagement, Travel

Engagement Checkup: This Week on Twitter

2009/07/23 | By Dan Levy | Responses (2)

Welcome to our biweekly engagement checkup, where we examine how brands are using social media to connect with customers—and how customers are responding. In this first edition we round up our favourite airline tweets of the week.

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Return on Engagement, Travel

Social Media and Travel Were Made for Each Other

2009/06/08 | By Arjun Basu | Responses (6)

Travel is all about creating links – both real and virtual. So it’s no surprise that social media and travel go so well together. From staying connected to making connections, travel will never be the same.

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Entertainment, Q&A, Return on Engagement

When the Media is the Message

2009/06/01 | By Mitch Joel | Responses (9)

Mitch Joel is one of the world’s leading thinkers on marketing in the digital space. We spoke to him about what “media” means in today’s 24/7 world and what it might look like in the future in print, digital and, of course, advertising.

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