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Television The Next Frontier of Social TV

The Next Frontier of Social TV

Social TV has become more than a buzzword, with ratings powerhouse Nielsen joining Twitter, Facebook and Shazam at the forefront of the second-screen revolution. Spafax’s Maura McWalters explores what this means for advertisers. more

PR Newsjacking: How Brands Can Own the Story

Newsjacking: How Brands Can Own the Story

Journalists need original content and brands need attention. Marketing strategist David Meerman Scott explains the concept of “newsjacking” and why it’s a win-win – except when things go wrong. more

Social Media Why the C-Suite Should Embrace Social Media

Why the C-Suite Should Embrace Social Media

Most senior executives know their brands can’t afford to ignore the social web. But why are so many of these executives opting out of social themselves? Anita Windisman explains why there’s no such thing as being too busy for social media. more

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