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Articles tagged as: twitter

Engagement Checkup, Travel

Engagement Checkup: Roger Smith Hotel

2009/11/24 | By Dan Levy | Responses (15)

In this month’s engagement checkup, we look at how Roger Smith Hotel sprouted from an independent New York City boutique hotel into a social media Mecca. Turns out that in a wired world, real relationships and face-to-face connections matter more than ever.

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Engagement Checkup, Return on Engagement, Travel

Engagement Checkup: This Week on Twitter

2009/07/23 | By Dan Levy | Responses (2)

Welcome to our biweekly engagement checkup, where we examine how brands are using social media to connect with customers—and how customers are responding. In this first edition we round up our favourite airline tweets of the week.

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Return on Engagement, Travel

Social Media and Travel Were Made for Each Other

2009/06/08 | By Arjun Basu | Responses (4)

Travel is all about creating links – both real and virtual. So it’s no surprise that social media and travel go so well together. From staying connected to making connections, travel will never be the same.

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AVOD, Q&A, Return on Engagement

When the Media is the Message

2009/06/01 | By Mitch Joel | Responses (8)

Mitch Joel is one of the world’s leading thinkers on marketing in the digital space. We spoke to him about what “media” means in today’s 24/7 world and what it might look like in the future in print, digital and, of course, advertising.

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Engagement Checkup, Return on Engagement, Travel

Birds of a Feather: Airlines on Twitter

2009/06/01 | By Dan Levy | Responses (9)

The airline industry has taken flight on Twitter. Like many companies, airlines are using the micro-blogging service to chat with customers, connect with peers and spread industry gossip. Here’s our short list of the most enthusiastic Twitter users followed by a complete list of airlines that have entered the Twittersphere.

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