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Television The Next Frontier of Social TV

The Next Frontier of Social TV

Social TV has become more than a buzzword, with ratings powerhouse Nielsen joining Twitter, Facebook and Shazam at the forefront of the second-screen revolution. Spafax’s Maura McWalters explores what this means for advertisers. more

PR Newsjacking: How Brands Can Own the Story

Newsjacking: How Brands Can Own the Story

Journalists need original content and brands need attention. Marketing strategist David Meerman Scott explains the concept of “newsjacking” and why it’s a win-win – except when things go wrong. more

Social Media Why the C-Suite Should Embrace Social Media

Why the C-Suite Should Embrace Social Media

Most senior executives know their brands can’t afford to ignore the social web. But why are so many of these executives opting out of social themselves? Anita Windisman explains why there’s no such thing as being too busy for social media. more

Social Media Building a Social Business

Building a Social Business

Social media isn’t just a marketing trend anymore. It’s changing the way organizations operate across industries and silos. Corel’s Marissa Gagnier argues it’s time for brands to get social both inside and out. more

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What is Sparksheet?

What is Sparksheet?

We’re an award-winning multiplatform magazine. We explore how brands are using different platforms to get relevant content to the right people wherever they may be.

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Sparksheet Events

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Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2014 Spafax, a tenthavenue company

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