In his brand new book, Return on Influence, business consultant and blogger Mark Schaefer explains why influence is the new currency of the social media age. In this excerpt, Schaefer explain what that means for your brand. more
Social media isn’t just a marketing trend anymore. It’s changing the way organizations operate across industries and silos. Corel’s Marissa Gagnier argues it’s time for brands to get social both inside and out. more
Booze, bunda and bright shiny objects. That’s modern-day Mardi Gras in a nutshell. Theologically, the celebration heralds the season of lent, when Christians practice repentance, prayer and almsgiving for the 40 days leading up to Easter. Across… more
Super Bowl commercials have always been hyped, but these days brands are looking beyond TV to reach American football fans before, during, and after the biggest sports event of the year. From pre-game contests to post-game hangouts, social media has… more
Whether or not you’re a fan of American football, the Super Bowl remains the biggest television event of the year. So marketers should pay attention. Business writer – and former barmaid – Amanda DiSilvestro explains how social media has… more
You’re familiar with fan fiction and brand storytelling, but you’ve probably never heard of brand fiction – that’s because Helen Klein Ross made it up. We sat down with the woman behind social media sensation
An award-winning music video, appearances on Saturday Night Live and The Daily Show, millions of YouTube views and Twitter dominance – no, it’s not Justin Bieber. It’s the Muppets. The Jim Henson-created franchise has been in a slump for… more
Twitter, the world’s most popular micro-blogging site, has been touted as a new form of interactive journalism; news can be broken anytime, anywhere, by anyone – so long as the stories are under 140 characters. However, according to a… more
Content creators of all stripes came together this week for StoryWorld, an international gathering of transmedia storytellers. Our editor was on the ground in San Francisco and reports that there’s more to this story than you’d think. more
Maybe it’s our creative director’s near-obsessive attention to detail. Maybe it’s the tsunami of tweets our community manager cranks out on a daily basis. Or maybe it all just boils down to Content. Whatever it is, it’s working. And we… more
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Eve Thomas said:
I just had to check in and point out the most amazing recent example: An entire episode of...
Instant Classic: The Rise of Nostalgia Branding
Geoff Livingston said:
Dan: Thank you for everything, we really appreciate the help and getting the word out...
Marketing in the Round: Weapons of Choice
Gini Dietrich said:
I really believe social will be used by all of us to communicate. That’s why it drives...
Marketing in the Round: Weapons of Choice
Amy Kohn said:
“Most marketers are specialists so when it’s time to think about strategy, we tend to...
Marketing in the Round: Weapons of Choice Gini Dietrich said:
Thanks so much for giving us space, Dan! It’s always a pleasure working with you!
Marketing in the Round: Weapons of ChoiceOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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