Corn farmers and TV anchors. Global CEOs and local graffiti artists. Pretty much everyone was in New York City last week for the eclectic social media event known as 140conf. And as the conference’s official content partner, Sparksheet was on hand… more
In the news Last week at Apple’s World Wide Developer Conference, Steve Jobs introduced the long-awaited iCloud, the free service that will allow users to seamlessly (and cordlessly) sync their Apple devices. While the move is being championed as… more
We’re en route to Austin for South by Southwest, the biggest interactive media gathering of the year. We’ll be posting event insights throughout the week and hanging out with our friends from
Yahoo! challenges Murdoch, rapper Lil Wayne faces off against Oreo and the Mobile World Congress takes over Barcelona in this week's roundup of content, media and marketing stories. more
As TV brands and fictional characters enter the Twittersphere, the line between content producer and consumer is blurring. Media critic Aymar Jean Christian explains how frustrated networks are protecting their… more
The TSA implements some touchy new security measures, Amazon sneaks through the doors of it's Brick-and-Mortar competitors, and NetFlix decides that delivery doesn't fly in this week's round up of content, media and travel marketing links. more
Toyota offers some brain-devouring new TV spots, The Cranky Flier discusses the metrics of Southwest’s Bags Fly Free campaign, and AdAge considers the results of the US election in this week’s round up of content, media and travel marketing… more
A little over a year ago, Sparksheet was one of the first sites to take a look at how airlines were using Twitter to engage with customers. Now that airline tweeting has… more
With Project VRM, iconoclastic Harvard researcher and Cluetrain Manifesto co-author Doc Searls is looking to turn the customer-vendor relationship on its head. In Part I of our conversation, we asked him how social networking, mobile media and… more
Media and marketing minds blanketed Los Angeles this month for Social Media Week, a local iteration of a global event focusing on everything from social media ROI and geo-location technology to… more
Curating the web.
The opportunity to find a culture or consumer that is right for your brand has grown exponentially. But that doesn’t mean marketers should blindly jump into the fray.
Carolyn Childs
Same Same, But Different: Understanding Emerging Markets
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fritz said:
The importance of a technical translation being accurate and efficient can indeed not be overstated. Especially in the ever...
Speaking the Language
Gillian Woodrooffe said:
Cool Sophie…as I probably won’t watch the game…I get to check out the ads anyway…:- D
Super Bowl Ad Roundup
Raghuvanshi Rakesh said:
Rationality plays a very important role case in point is look at Dabur in...
Beyond Boomtown: Second Tier Cities in Emerging Markets Raghuvanshi Rakesh said:
We said this 7 years back! Market is moving to the palms of the customers and how ! it’s going to...
Emerging Markets Leap into Mobile
Jason Fonceca said:
I know I’m late to the party, but I really really enjoyed this, Aliyah. Luxury Brands sometimes feel...
When Luxury Brands Go DigitalOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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