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Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.

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Sparksheet Monthly

Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

Q&A When the Media is the Message

When the Media is the Message

Mitch Joel is one of the world’s leading thinkers on marketing in the digital space. We spoke to him about what “media” means in today’s 24/7 world and what it might look like in the future in print, digital and, of course, advertising. more

Engagement Checkup: Airlines on Twitter

Engagement Checkup: Airlines on Twitter

The airline industry has taken flight on Twitter. Like many companies, airlines are using the micro-blogging service to chat with customers, connect with peers and spread industry gossip. Here’s our short list of the most enthusiastic Twitter users… more

  Inside Scoble’s Starfish

Inside Scoble’s Starfish

Have you seen Robert Scoble’s starfish? The playful diagram is one of the best visualizations of the amorphous social media landscape. We dissect the starfish, laying out each medium’s strengths and weaknesses and examining which players are… more

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Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2018 Spafax, a tenthavenue company

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