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Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.

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Sparksheet Monthly

Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

  Web Design: Where UX and Marketing Meet

Web Design: Where UX and Marketing Meet

With the scoop on Google's new mobile-friendly search algorithm, the importance of sticky navigation and more, Straight North marketing director Brad Shorr knows what your company needs to craft a website user experience that's a match for its brand.… more

Agency Culture Getting Good Buy-in on Web Projects

Getting Good Buy-in on Web Projects

A brand’s online presence is one of its most strategically important assets but, for the most part, just a few people are responsible for developing and maintaining it. Content strategist Anne Caborn offers some tips for getting a variety of… more

Q&A Questioning Content: Q&A with Kristina Halvorson

Questioning Content: Q&A with Kristina Halvorson

Author, consultant and speaker Kristina Halvorson is the Web's most passionate content strategy evangelist. And she’s not shy about wanting to convert you. We spoke to her about magazine websites, corporate blogs and her “love-hate… more

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Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2018 Spafax, a tenthavenue company

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