We were in San Francisco for StoryWorld, a first-of-its-kind gathering of artists, brands, and marketers involved with transmedia storytelling. We caught up with game designer and digital strategist Jim Babb… more
How do we make a more human-centered airline experience? That’s the question that a ragtag team of designers, marketers and frequent flyers set out to answer at the 2011 TEDActive conference. User-experience designer Jay Vidyarthi reports that it… more
At Sparksheet we believe that airlines are more than just brands: They’re cultural ambassadors that connect people and nations around the world. Our columnist Charlene Rooke reviews two exotic, nationally owned “flag carriers” that offer very… more
A brand’s online presence is one of its most strategically important assets but, for the most part, just a few people are responsible for developing and maintaining it. Content strategist Anne Caborn offers some tips for getting a variety of… more
User-experience designers will converge in Montreal next month for the first international UX conference, the UX Masterclass. To mark the event, we spoke to conference presenter Shailesh Manga about… more
Author, consultant and speaker Kristina Halvorson is the Web's most passionate content strategy evangelist. And she’s not shy about wanting to convert you. We spoke to her about magazine websites, corporate blogs and her “love-hate… more
In this month’s Engagement Checkup, we give ear to airline podcasts and find most carriers tuned out to this most intimate and mobile medium. Why aren’t more brands speaking directly to their customers? more
Airlines aren’t just brands; they’re national and cultural ambassadors. But the inflight entertainment experience rarely reflects the fact that air travel is an international affair. On a recent Air India flight, user-experience designer Jay… more
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fritz said:
The importance of a technical translation being accurate and efficient can indeed not be overstated. Especially in the ever...
Speaking the Language
Gillian Woodrooffe said:
Cool Sophie…as I probably won’t watch the game…I get to check out the ads anyway…:- D
Super Bowl Ad Roundup
Raghuvanshi Rakesh said:
Rationality plays a very important role case in point is look at Dabur in...
Beyond Boomtown: Second Tier Cities in Emerging Markets Raghuvanshi Rakesh said:
We said this 7 years back! Market is moving to the palms of the customers and how ! it’s going to...
Emerging Markets Leap into Mobile
Jason Fonceca said:
I know I’m late to the party, but I really really enjoyed this, Aliyah. Luxury Brands sometimes feel...
When Luxury Brands Go DigitalOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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