Sign up to the Sparksheet Newsletter!

Subscribe to Sparksheet and receive our free e-newsletter on or near the first Monday of every month.



Articles tagged as: video

Engagement Checkup, Return on Engagement, Travel

Engagement Checkup: Airlines on YouTube

2009/08/13 | By Dan Levy | Responses (9)

In this week’s engagement checkup, we examine how airlines are using the video-sharing site to recruit, inform and entertain potential passengers. In true YouTube fashion, results range from the banal to the outrageous.

Keep Reading
AVOD, Design, Q&A, Travel

Touch and Go: Q&A with Dan Saffer

2009/08/04 | By Dan Levy | Responses (10)

What do ATMs, iPhones, karaoke machines and inflight entertainment systems have in common? Each product is developed by an interaction designer who defines how the technology responds to human action. We spoke to interaction design guru Dan Saffer about gestural interfaces, user engagement and designing for the aircraft environment.

Keep Reading
Design, Return on Engagement

Story + Picture = Good Marketing

2009/07/02 | By Dan Levy | Responses (1)

We ran into Jonny Goldstein in New York this month at the 140 Characters Conference, which Goldstein was tasked with live-blogging – in cartoon form! We realized his unique brand of visual storytelling was a perfect fit for Sparksheet.

Keep Reading
Design, Return on Engagement

Inside Scoble’s Starfish

2009/06/01 | By Dan Levy | Responses (5)

Have you seen Robert Scoble’s starfish? The playful diagram is one of the best visualizations of the amorphous social media landscape. We dissect the starfish, laying out each medium’s strengths and weaknesses and examining which players are converting them into audience and dollars.

Keep Reading