Last month we told you about C2-MTL, a business conference where “the experience” – the venue, the art, the music – took centre stage. At The Art of Leadership, which took place in Toronto earlier this week, the focus was on informative and… more
Instead of developing products in the west and bringing them to emerging markets, brands should do just the opposite, argues Vijay Govindarajan in his book "Reverse Innovation.” We spoke to the business professor about what that means. more
News and insights from our team.
Betting on a video going viral is a great way to set up your campaign for disappointment.
Alex Rowland
Branded Entertainment vs. Viral Videos
anna said:
Collaboration involves debate, yes, but people involved in collaboration should generally...
The Pitfalls of Process: Why Work Culture Matters More
Eric Troy said:
I think that the fact that an argument can be made in defense of...
In Defence of Greenwashing: How Brands are Driving the Environmental Movement
Fakharuddin said:
Hello Brad, Thanks for sharing this awesome post with some effective web design and marketing ideas.
Web Design: Where UX and Marketing Meet
Gee said:
So true not all content is relevant for each website. Unnecessary information needs to be eliminated...
The Challenges for Content Marketers in China
Dara Lin said:
Many marketers usually thinks that public relations and content marketing are different....
Public Relations or Content Marketing? Wrong Question.Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2020 Spafax, a tenthavenue company
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