In today’s fragmented media world, companies need to find creative ways to get their content in front of customers. Andrew Davis from Tippingpoint Labs tells the amazing story of Kalanithi Maran, the Indian… more
Crass, campy and politically incorrect, Pam Ann (aka Caroline Reid) is the world’s funniest fake flight attendant. We saw her perform in New York City recently where she won over a crowd of airline aficionados with her smart, tongue-in-cheek… more
Virgin head Sir Richard Branson spoke at McGill University in Montreal Tuesday night, and Sparksheet was on the scene to live-tweet the event. Although the talk focused on leadership and growth, Sir Richard had some interesting things to say about… more
As a user experience designer, Jay Vidyarthi designs interfaces for websites, mobile devices and interactive TV. We asked him to apply his expertise to inflight entertainment systems, taking into account the unique mind frame and desires of the… more
There’s been a lot of talk about how important it is for brands to have strong social-media strategies, but few marketers know how to devise, implement and measure them as shrewdly as Adam Metz. We spoke to the metrics wiz about content, damage… more
If you follow these 10 Ancillary Revenue Rules for Every Airline, getting more money out of passengers through media starts to look easy. It’s not, of course, but with the proper partner, airlines can realize true ROI on their in-flight media… more
News and insights from our team.
Betting on a video going viral is a great way to set up your campaign for disappointment.
Alex Rowland
Branded Entertainment vs. Viral Videos
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@spundge said:
RT @Sparksheet: We’re live-curating content from the commerce and creativity conference, #C2MTL...
C2-MTL 2013 Live Feed
tushnaa said:
Journalism also needs to be in a correct and ethical way. The article is very well written and...
Five Journalism Habits Brands Should Avoid
@Sparksheet said:
John Mackey references Dan Pink – here’s our Q&A with him from earlier...
In Defense of Sales: Q&A With Daniel H. Pink
@rontite said:
Great interview with @danielpink and even features a trailer for his new book. Looking fwd to...
In Defense of Sales: Q&A With Daniel H. Pink
@michaelassad said:
RT @TPLDrew: In Defense of Sales: Q&A With Daniel H. Pink http://t.co/NXu8HsI1kC...
In Defense of Sales: Q&A With Daniel H. PinkOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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